Comcast is planning to launch a product that will allow its broadband subscribers to aggregate video streaming applications such as Netflix, Amazon Prime and YouTube, according to a report.

The product, set to be launched next year, will come with a voice-activated remote and will first be a set-top box, but it could turn into an app itself, Reuters says. The new product will not have cable TV, unlike its X1 platform, but will give users option to rent movies and shows.

The move comes as the online streaming market continues to get crowded, while viewers have to navigate through several sources.

Cable operators had been wary of competition from the online streaming video services companies, but many have now concluded that welcoming them will help fight cord cutting.