At a Comcast investor presentation held in the iconic Studio 8H of 30 Rock, NBCUniversal unveiled Peacock, a free premium ad-supported streaming service with subscription tiers offering more than 600 movies and 400 series, as well as live and on-demand content across news, sports, late night, and reality.

The company announced a tiered offering that gives consumers access to Peacock across web, mobile and connected-TV devices:

• Peacock Free: This free, ad-supported option will provide fans with more than 7,500 hours of programming. Peacock Free includes next day access to current seasons of freshman broadcast series, complete classic series, popular movies, curated daily news and sports programming including the Olympics, Spanish-language content, select episodes of marquee Peacock originals and tent-pole series, as well as curated Peacock streaming genre channels such as “SNL Vault,” “Family Movie Night” and “Olympic Profiles.”
• Peacock Premium: Bundled at no additional cost to 24 million Comcast and Cox subscribers, this ad-supported option will additionally include full season Peacock originals and tent-pole series, next day access to current seasons of returning broadcast series, early access to late night talk shows, and additional sports – such as the Premier League - totaling more than 15,000 hours of content. Also available for $4.99 per month on all popular connected mobile and web devices for non-bundled customers. The company expects to bundle Peacock Premium with additional partners in the coming months.

Premium customers can upgrade to an ad-free experience for an additional $5.00 per month, or any customer can purchase the ad-free experience directly for $9.99 per month.

Xfinity X1 and Flex customers will have early bird access to Peacock Premium starting April 15. And beginning July 15, full advantage of the promotional opportunity of the Tokyo Olympics, Peacock Free and Peacock Premium will be available nationally on popular web, mobile and connected-TV devices. The company expects to reach 30-35 million active accounts by 2024.

Peacock announced new TV and film acquisitions, as well as a programming strategy around late night, sports, kids, news, and more, including:

• Peacock will stream the ratings juggernaut brands from Dick Wolf’s Wolf Entertainment, including “Law and Order,” “Law and Order: SVU,” “Law and Order: Criminal Intent,” “Chicago Fire,” “Chicago P.D.,” and “Chicago Med.”
• Peacock will also stream Paramount Network hit series “Yellowstone,” the record-breaking drama, licensed from ViacomCBS. “Yellowstone” is co-created by Taylor Sheridan and John Linson, and is co-produced by David Glasser’s 101 Studios. Additionally, “Two and a Half Men,” and “The George Lopez Show” from Warner Brothers were announced.
• Peacock will offer some of the most popular NBC and classic TV series of all time, including “30 Rock,” “Bates Motel,” “Battlestar Galactica,” “Brooklyn Nine-Nine,” “Cheers,” “Chrisley Knows Best,” “Covert Affairs,” “Downton Abbey,” “Everybody Loves Raymond,” “Frasier,” “Friday Night Lights,” “House,” “Keeping Up with the Kardashians,” “King of Queens,” “Married…With Children,” “Monk,” “The Office,” “Parks and Recreation,” “Parenthood,” “Psych,” “Royal Pains,” “Saturday Night Live,” “Superstore,” and “Will & Grace.”
• Peacock has also signed a multi-year partnership with Kevin Hart’s Laugh Out Loud network, which includes an equity investment in the company, a first look deal with LOL, and the distribution of LOL’s catalog on the service. As part of the agreement, Laugh Out Loud will produce a Kevin Hart stand-up comedy special and an original interview series called “Hart to Heart,” and a series of short-form content exclusively for Peacock.
• Additional newly announced Peacock originals include Tina Fey-produced original series “Girls5Eva,” about a one-hit-wonder girl group from the 90’s that reunites to give their pop star dreams one more shot; international series from NBCUniversal International Studios, including drama thriller “The Capture,” fresh off its rating success on the BBC in the UK, and comedy “Lady Parts,” launching on Channel 4 in the U.K., as well as three new comedies from Sky Studios: “Intelligence” starring David Schwimmer, “Code 404,” and “Hitmen”; a racing series from Dale Earnhardt Jr.; and a behind-the-scenes documentary series that follows USA Basketball superstars on their journey to Tokyo, produced in partnership with the NBA.
• Original series in development for Peacock include: “Expecting,” from Mindy Kaling, “Division One,” from Amy Poehler, “Clean Slate,” from Norman Lear and “MacGruber,” from Will Forte.
• Previously announced Peacock scripted originals include comedies such as “Rutherford Falls,” “Saved by the Bell,” “A.P. Bio,” “Punky Brewster,” and the movie spinoff “Psych 2: Lassie Come Home,” as well as dramas “Dr. Death,” “Battlestar Galactica,” “Brave New World,” “Angelyne,” and “Armas de Mujer.”
• For the first time, fans will get exclusive early access to NBC’s late night shows. Starting in July on Peacock Premium, NBC’s late night talk shows will be streaming on Peacock beginning at 8 p.m. ET with “The Tonight Show Starring Jimmy Fallon,” followed by “Late Night with Seth Meyers” at 9 p.m. ET.
  Sports:
• Peacock will give viewers a front-row seat for the most-watched event of 2020, the Tokyo Olympics. Peacock will feature live coverage of the Opening and Closing Ceremonies before they air on NBC in primetime, and three daily Olympic shows including, “Tokyo Live,” with live coverage of one of the day’s most exciting events; “Tokyo Daily Digest,” with mid-day highlights of the Games; and “Tokyo Tonight,” a complement to the primetime show that will help audiences catch up on the day’s events. Peacock will also live stream more than 1,000 hours of exclusive coverage from the Tokyo Paralympics. And following Tokyo, in partnership with the US Paralympic Committee, Peacock will add the Olympic Channel: Home of Team USA, 24/7, 365, featuring live coverage and content as America’s best athletes prepare for the 2022 Winter Olympics and beyond.
• Beginning in August 2020, soccer fans will be treated to 2,000 hours of Premier League coverage, including more than 140 matches that aren’t available on television, as well as clips and replays of the most exciting moments from the pitch.
• The Ryder Cup golf tournament will be coming to the service in September 2020 with featured groups of Europe’s and America’s best pairings.
• Peacock will have the exclusive streaming rights for the 2020 Universal film slate and beyond in the network window. Films will include some of the biggest live action feature films of all time, including “Fast & Furious 9” and “Jurassic World 3.”This is in addition to the previously announced premium original films and animated series in development for Peacock from Universal Pictures and DreamWorks Animation, and hundreds of films and box-office hits including “American Pie,” “Bridesmaids,” “Knocked Up,” “Meet the Parents,” “Meet the Fockers,” “A Beautiful Mind,” “Back to the Future,” “Brokeback Mountain,” “Casino,” “Dallas Buyers Club,” “Do the Right Thing,” “Erin Brockovich,” “E.T. The Extra Terrestrial,” “Field of Dreams,” “Jaws,” “Mamma Mia!,” “Shrek,” “The Breakfast Club,” and franchises including “Bourne,” “Despicable Me,” and “Fast & Furious.”
• Peacock will have access to the first pay window for DreamWorks Animation films “Trolls World Tour,” “The Boss Baby 2,” and “The Croods 2.”
• Peacock will also be the exclusive streaming home to new episodes of “Curious George,” one of the most beloved children’s titles in the history of animation.
• New original series from DreamWorks Animation will also stream on Peacock, including “TrollsTopia,” “Madagascar: A Little Wild,” “The Mighty Ones,” “Cleopatra in Space” and “Where’s Waldo?”
• Additionally, family film titles from DreamWorks, Illumination Entertainment and Universal Kids will be available on Peacock including “Shrek,” “Shark Tale,” and “Despicable Me.”
• Peacock will be home to live breaking news coverage. NBC News NOW, the newly launched streaming network, will bring Peacock viewers “NBC Nightly News with Lester Holt” as well as original video from “TODAY” and across the NBC News portfolio. The longest running show in television history will also be part of the newest streaming platform – with an original offering from “Meet the Press with Chuck Todd” on Peacock each weekday. In addition, NBC News will create original documentaries for Peacock – delving deep into politics, biographies and history. Peacock will also be home to full episodes of “Dateline” – the true crime original. And America’s most-watched news brand will go global, with coverage of the biggest stories shaping the planet as NBC News unveils a new international news network in collaboration with Sky.
  

Peacock will be one of the last entries in the crowded streaming landscape, dominated by Netflix and including Walt Disney Co’s Disney+, Apple’s Apple TV+, Amazon.com’s Amazon Prime Video, Hulu (controlled by Disney), and ViacomCBS Inc’s CBS All Access. In May, AT&T Inc’s WarnerMedia will launch its new entrant, HBO Max.

The majority of those services make money from subscription revenue, but Comcast opted to sell ads to run with the programming and offer a service at no charge to consumers.

Peacock will include 10 advertising formats, such as so-called shoppable ads that let viewers purchase products, but will limit the amount to 5 minutes or less per hour.

Peacock will also feature “binge ads,” where a viewer watches three episodes of a show and a sponsor can make the fourth episode ad-free.

Competition ranges from $5-per-month Apple TV Plus and Disney’s $7 per-month service. The standard Netflix plan costs $13 per month.