TiVo on Tuesday said many of its customers can now order pay-per-view movies and television shows from Amazon.com's download service directly from their TV, without a personal computer. TiVo upgraded the "Amazon Unbox on TiVo" service to allow customers with high-speed Internet connections to select one of about 10,000 movies, shows or other video, using the TiVo remote control.

The service is available to all broadband-connected TiVo Series2 and Series3 subscribers. Users can choose from thousands of movies to rent from $1.99 to $3.99, purchase from $9.99 to $14.99, or thousands of television shows to purchase for $1.99 per episode. The programs will be viewable after it downloads to the TiVo set-top box.

New customers will get an additional $15 instant discount when they purchase any TiVo Series2 Dual Tuner box with service plan prior to July 23, 2007, according to Tivo.

Amazon and TiVo first announced the service in February, and at that time required users to select the video on a PC.

For TiVo, Unbox adds another feature that differentiates its video-recording technology from generic digital video recorders offered by cable and satellite providers.

By going directly to the TV, Amazon's TiVo partnership takes downloads a step further than online video stores like those of Wal-Mart Stores and Apple , which are geared toward PCs or portable devices.