Amazon.com announced holiday deals start on Friday, November 20, with new deals added as often as every five minutes for eight straight days at www.amazon.com/blackfriday. The company wil offer 10 coveted Deals of the Day starting at midnight on Thanksgiving, and up to 10 more on Black Friday. The company's customers can also shop limited-time Lightning Deals on thousands of sought-after products per day throughout the eight days of deals. Plus, Prime members will get 30-minutes early access to the majority of these Lightning Deals.

This year, Amazon will introduce more than 150 hand-picked Lightning Deals on everything from electronics to kitchen gadgets only through the Amazon Mobile Shopping App available on Android, iOS, and Fire OS.

Some of the top deals that will be available at various times between November 20 and Black Friday at www.amazon.com/blackfriday are the following:

• Kindle Paperwhite, $99.99
• $30 off Kindle and Kindle for Kids Bundle
• Fire, $34.99
• Fire Kids Edition, $84.99
• $25 off Amazon Fire TV
• $15 off Amazon Fire TV Stick and Amazon Fire TV Stick with Voice Remote
• Up to 45% off select Samsung and LG TVs, including Samsung 32" 1080p LED TV for $177.99, LG 49" 1080p LED TV for less than $370, and Samsung 75" 1080p Smart LED TV for less than $2,000
• Top-selling 60" 4K LED TV, $799.99
• TCL 55" Roku Smart LED TV, $348
• Hisense 55" 4K Smart LED TV, $448 (App Only Deal)
• 50" 1080p LED TV, $149.99 (App Only Deal)
• 40" 1080p LED TV, $145
• TCL 32" Roku Smart LED TV, $125
• 32" LED TV, $75
• Acer Home Theater Projector, $299.99
• VIZIO 38" 2.1 Home Theater Sound Bar, $79.99
• $49 off SONOS 2-Room Streaming Music Starter Set
• Save 40% on Polk Audio Omni S2 Wireless Speaker
• Up to 25% off Denon HEOS 1 Wireless Speakers
• 50% off Sony Extra Bass Bluetooth Headphones
• Save more than 50% on Sennheiser HD 598 Special Edition Over-Ear Headphones in Black (Amazon Exclusive)
• More than 50% off top-selling point-and-shoot camera
• Jawbone UP3, $99
• Save $100 on an Intel-Powered Dell 2-in-1 Laptop
• ASUS 15" laptop, $129
• Up to 40% off select Acer desktops, monitors, chromebooks, and tablets
• Save more than 20% on select Samsung Galaxy Tablets
• Save up to 70% on select SanDisk memory cards and USB flash drives
• Top-selling mobile printer for less than $100