Vendors participating in the campaign will unveil new notebooks built using AMD Turion 64 2800+ and 3000+ CPUs, with power consumption averaging 25W or 35W, depending on models, the sources noted.
Although AMD has set the prices of its Turion 64 CPUs about 13% cheaper, on average, than Intels Pentium M (Dothan) processors, some vendors have suggested that AMD needs to aggressively lower Turion 64 CPU prices to around 25% lower than P4 M CPUs, in order to gain market share from Intel, the sources said.
The sources also pointed out that HP might raise the proportion of AMD-based notebooks to 50% of its total sales in 2005, from about 20-30% in 2004, citing speculation in the market.
Acer expects its shipments of AMD-compatible notebooks to increase 20-30% in 2005, from about 1.0-1.2 million units it shipped in 2004, said company sources. Acer shipped 3.9 million notebooks worldwide last year, according to data from International Data Corporation (IDC).
Asustek plans to launch five or six AMD-based notebooks this year, compared to just one or two models launched a year previously, said company sources. Shipments of AMD-compatible notebooks accounted for 5% of Asusteks total shipments of 700,000 own-brand notebooks last year.