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Apple introduces new yellow iPhone 14 and iPhone 14 Plus

Apple introduces new yellow iPhone 14 and iPhone 14 Plus

Smartphones Mar 7,2023 0

Apple today announced a new yellow iPhone 14 and iPhone 14 Plus, adding even more color choices to the lineup this spring. Beautifully designed and built to last, iPhone 14 and iPhone 14 Plus have a durable Ceramic Shield front cover, an updated internal design for better sustained performance and easier repairs, and amazing battery life — with iPhone 14 Plus offering the longest battery life of any iPhone ever.1 Both models include a dual-camera system for stunning photos and videos, the powerful A15 Bionic chip, and innovative safety capabilities including Emergency SOS via satellite and Crash Detection. The new yellow iPhone 14 and iPhone 14 Plus will be available to pre-order this Friday, March 10, with availability starting Tuesday, March 14. “People love their iPhone and rely on it every day for all that they do, and now there’s an exciting addition to the lineup with a new yellow iPhone 14 and iPhone 14 Plus,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing. “The extraordinary battery life, lightweight design, pro-level camera and video features, groundbreaking safety capabilities like Emergency SOS via satellite, and all iOS 16 has to offer make iPhone 14 a great option for anyone in the market for a new iPhone.”

A Beautiful and Durable Design with Amazing Battery Life

The 6.1-inch iPhone 14 and 6.7-inch2 iPhone 14 Plus feature a durable aerospace-grade aluminum design that is water- and dust-resistant,3 with a Ceramic Shield front cover that is tougher than any other smartphone glass, protecting iPhone from common spills and accidents. An updated internal design provides better sustained performance — great for heavy workloads and high-powered gaming — while improving ease and affordability of repairs. Both models include a gorgeous Super Retina XDR display with OLED technology that supports 1200 nits of peak HDR brightness, along with support for Dolby Vision. The larger display of iPhone 14 Plus is fantastic for watching content, streaming Apple Fitness+ workouts, and playing games, while boasting the longest battery life of any iPhone ever.

A Powerful Dual-Camera System to Capture Every Moment

With iPhone 14 and iPhone 14 Plus, users have an advanced dual-camera system right in their pockets. The system features an impressive new pro-level Main camera with a larger sensor for gorgeous photos and videos, as well as an Ultra Wide camera to capture unique perspectives. Both iPhone 14 and iPhone 14 Plus include the new front TrueDepth camera that automatically focuses on multiple subjects at different distances for sharper close-ups and beautiful group selfies. And the larger aperture captures brighter color and finer detail in low-light scenes.

The iPhone 14 lineup introduced Photonic Engine, improving mid- to low-light performance for photos across all cameras compared to the previous generation: up to 2x on the TrueDepth and Ultra Wide cameras, and 2.5x on the new Main camera. Photonic Engine is able to preserve subtle textures, provide better color, and maintain more information in a photo through a deep integration of hardware and software. Video features like Action mode and Cinematic mode are available across the iPhone 14 lineup to help users unleash their creativity. Action mode enables smooth-looking video that adjusts to significant shakes and motion — even when video is being captured in the middle of the action. Cinematic mode supports 4K at 30 fps and 4K at 24 fps, enabling a beautiful depth-of-field effect that automatically changes focus in a simple and intuitive way to capture cinema-style moments.

Groundbreaking Safety Capabilities for Peace of Mind

iPhone 14 and iPhone 14 Plus offer critical safety capabilities that can provide emergency assistance when it matters most. Emergency SOS via satellite allows users to message with emergency services when cellular and Wi-Fi coverage are not available through a combination of custom-designed components and deeply integrated software. Additionally, if users want to reassure friends and family of their whereabouts while off the grid, they can open the Find My app and share their location via satellite. This service — which has already helped users in emergency situations in the U.S., Canada, France, Germany, Ireland, and the U.K. — will come to Austria, Belgium, Italy, Luxembourg, the Netherlands, and Portugal later this month.4

Crash Detection on the iPhone 14 lineup can detect a severe car crash and automatically dial emergency services if a user is unconscious or unable to reach their iPhone. Apple-designed motion algorithms trained with over a million hours of real-world driving and crash record data combine with motion inputs from the new accelerometer and gyroscope, GPS, barometer, and microphone5 on iPhone to bring this innovative safety feature to life. When paired with Apple Watch, Crash Detection seamlessly leverages the unique strength of both devices to get users help efficiently.6

Pricing and Availability
  • iPhone 14 and iPhone 14 Plus are currently available in midnight, starlight, (PRODUCT)RED,9 blue, and purple, and will be available in yellow in 128GB, 256GB, and 512GB storage capacities, starting at $799 (US) and $899 (US) respectively.

  • Customers in Australia, Canada, China, France, Germany, India, Japan, South Korea, the U.K., the U.S., and more than 60 other countries and regions will be able to pre-order iPhone 14 and iPhone 14 Plus in yellow beginning at 5 a.m. PST this Friday, March 10, with availability beginning Tuesday, March 14.

  • Customers in the U.S. can get iPhone 14 for $799 or $33.29 a month for 24 months before trade-in, and iPhone 14 Plus for $899 or $37.45 a month for 24 months before trade-in from apple.com/store, in the Apple Store app, and at Apple Store locations. iPhone 14 and iPhone 14 Plus are also available through Apple Authorized Resellers and select carriers.10

  • Apple offers great ways to save and upgrade to the latest iPhone. Customers can get $200 (US) to $600 (US) in credit when they trade in an iPhone 11 or later11 and upgrade to iPhone 14 at apple.com/store. Or customers can get up to $800 (US) credit on iPhone 14 after trade‑in directly from Apple when they activate it with select U.S. carriers. For eligibility requirements and more details, see apple.com/shop/buy-iphone/carrier-offers.

  • Emergency SOS via satellite and Find My via satellite are currently available in Canada, France, Germany, Ireland, the U.K., and the U.S., and will be available in Austria, Belgium, Italy, Luxembourg, the Netherlands, and Portugal later this month. The service will be included for free for two years starting at the time of activation of a new iPhone 14 and iPhone 14 Plus.12

  • Customers who purchase iPhone 14 and iPhone 14 Plus will receive three free months of Apple Arcade and Apple Fitness+ with a new subscription.

  • iPhone 14 and iPhone 14 Plus Silicone Cases will be available in four new colors: canary yellow, olive, sky, and iris.

Tags: Apple
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