For those wondering how Apple plans to deliver its original content to customers, a report from CNBC today claims that Apple plans to give its original content away for free to users of its hardware products.

Citing sources familiar with the matter, CNBC says that via the TV app on iOS and Apple TV, users will be able to access Apple's original content for free. The service will also carry subscription channels, which will allow customers to sign up for online-only services such as those from HBO and Starz.

Apple, which has been struggling to gain ground for its TV services, plans to debut the revamped app early next year.

Apple is preparing a new digital video service that will marry original content and subscription services from legacy media companies, according to people familiar with the matter. Owners of Apple devices, such as the iPhone, iPad and Apple TV will find the still-in-the-works service in the pre-installed "TV" application, said the people, who asked not to be named because the details of the project are private.

CNBC adds that Apple is looking for "tent pole franchises that could serve as linchpins to a paid Netflix-like subscription service down the road."

Apple is spending about $1 billion on original content this year, targeting "PG-rated" shows that appeal to wide audiences and won't get the company in trouble by making them available for free to owners of all devices, said the people. Apple is also looking for "tent pole" franchises that could serve as linchpins to a paid Netflix-like subscription service down the road, two of the people said.

CNBC says Apple plans to debut its new TV app in early 2019.

Apple declined to comment.