Bang & Olufsen is seeking to take back its European buyers with the release of the BeoVision Avant, a new 55-inch 4K TV that points itself to your direction. With the new $8,000 TV, which will be heavily marketed to "upper middle class" customers in Germany, Switzerland, the U.K. and other European markets, B&O hopes that it will attract buyers that have abandoned the brand in favor of asian TV makers such as Samsung and LG.

An intersting feature of the BeoVision Avant TV is its rotating stand, which allows the TV to actually move, point in the viewer's direction and also move away from the wall towards the viewer. However, this extra gunctionality would cost you some additional $2,000 (!) for the
motorised stand.

The UHDTV features an integrated "three channel" stereo speaker setup, Spotify and Deezer, WiFi, 6 x HDMI ports and supports WiSA / wireless audio. The built in speakers emerge from below the screen as soon as you switch the set on.

The BeoRemote One, Bang and Olufsen's universal remote, can control everything in your front room, and has three buttons that automatically switch the Avant on with your favorite settings and/or channel. The Avant will also let you control other devices such as a cable box or your PlayStation, even if even when these devices are placed in another room.

The BeoVision Avant manages your speaker output depending on your setup and taste. In a full surround setup with two additional front speakers, a subwoofer and two rear speakers, BeoVision Avant devotes all its built-in drivers to dialogue. Alternatively, BeoVision Avant can replace the two additional front speakers by splitting its own drivers into dedicated right, left and centre channels.

Similarly, a sensors measure the ambient light and even room color to automatically adjust the TV's image reproduction to Bang & Olufsen's optimized settings.

BeoVision Avant 55"

Display: Ultra High-Definition (4K), edge-type LED panel with 1.5 local backlight dimming

Placement options:

• Table stand raises the TV to an upright position from its 9 degree slightly tilted resting position.
• Floor stand allows screen to move up to 90 degrees from the wall.
• Wall bracket allows the screen to move up to 60 degrees from the wall. Choose right or left sided wall bracket.

(Above stands are motorised)

• Fixed wall bracket keeps the screen close to the wall in a fixed position