Walt Disney Co on Wednesday said its new streaming service, Disney+, has reached 10 million sign-ups since launching on Nov. 12.
In April the company said it plans to reach 60 million to 90 million Disney+ subscribers globally by 2024.
The service, which launched in the United States, Canada and the Netherlands, was hit with technical glitches that the company said were caused by higher-than-expected demand.
Disney+ costs $7 per month and features roughly 500 movies and 7,500 TV episodes from the company’s deep family entertainment catalog as well as new programming.
Rival Netflix currently has over 60 million subscribers in the United States and 158 million globally.
Disney's other services, Hulu and ESPN+, currently have 28.5 million and 3.5 million subscribers, respectively.
Disney+ will slowly roll out around the rest of the world starting Nov. 19 with Australia, New Zealand and Puerto Rico. The company has said it expects the direct-to-consumer service to "launch in most major global markets within its first two years," including a March 31 push into markets across Western Europe, including the U.K., France, Germany, Italy, Spain.
In addition to Disney, Apple has also launched a subscription video service and others will soon debut from WarnerMedia and NBCUniversal. WarnerMedia also expects that its HBO Max offering could hit as many as 90 million subscribers in its first five years.