Breaking News

PlayStation Plus Monthly Games for December: Lego 2K Drive, Powerwash Simulator, Sable Samsung TV Plus Update Makes Browsing and Viewing Content Easier and Faster TEAMGROUP Releases the T-CREATE CinemaPr P31 Portable External SSD Sony Semiconductor Solutions to Release SWIR Image Sensor for Industrial Applications with Industry-Leading 5.32 Effective Megapixels Western Digital Begins Volume Shipments of 24TB CMR HDDs; Industry Adoption of SMR HDD Ramps

logo

  • Share Us
    • Facebook
    • Twitter
  • Home
  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map

Search form

EA Sports fights back with aggressive price cuts

EA Sports fights back with aggressive price cuts

Gaming Nov 11,2004 0

Leading publisher Electronic Arts has announced sweeping price cuts across its range of US sports titles, in a move designed to entice casual players this Christmas and combat the success of Sega and Take-Two's cut-price ESPN range of games. Madden NFL 2005, NHL 2005 and NBA Live 2005 will all now retail for $29.95 in the US, representing a $20 price cut to the former two titles and a $10 cut for the NBA title, while NCAA Football 2005 is reduced by $10 to $39.95.

The move comes after much analyst speculation about what EA's response would be to the aggressive moves made by Sega and Take-Two in the American sports market earlier this year, when they co-published the ESPN-branded range at a new $19.99 price point.

While EA was initially dismissive of the move, the ESPN games enjoyed significant success at the new price point - significant enough to make many market commentators wonder if they could break EA's dominance of the sector for good.

Now EA is responding with an equally aggressive move, with the industry's biggest publisher knocking down its prices to give its NFL, NHL and NBA titles a much stronger competitive position coming into the busiest weeks of the year at retail.

EA senior vice president of marketing Frank Gibeau steered clear of mentioning the firm's competition in the announcement of the price drops, saying instead that the move was designed to appeal to consumers outside of EA Sports' traditional reach.

"People who buy sports games late in the season tend to be more casual players," he commented. "Our pricing strategy will be a big draw during the holidays and will attract new players to EA Sports."

Tags: GamingElectronic Arts
Previous Post
AMD signs up for extra 64-bit production capacity
Next Post
Iomega announces new mini hard drive

Related Posts

  • EA Gets hacked - 780GB of data and sourcecode stolen

  • Electronic Arts is buying Codemasters for $1.2 billion

  • EA's Black Friday sale discounts 225 PC games as low as $5

  • EA and Activision Report Booming Profits as Videogames Sales Surge

  • Real Footballers to Compete in EA's FIFA 20 Charity Tournament

  • EA Suspends all Gaming Live Events

  • EA's New Games For 2020

  • Thermaltake Announces New Shock XT 7.1 and Shock XT Gaming Headsets

Latest News

PlayStation Plus Monthly Games for December: Lego 2K Drive, Powerwash Simulator, Sable
Gaming

PlayStation Plus Monthly Games for December: Lego 2K Drive, Powerwash Simulator, Sable

Samsung TV Plus Update Makes Browsing and Viewing Content Easier and Faster
Consumer Electronics

Samsung TV Plus Update Makes Browsing and Viewing Content Easier and Faster

TEAMGROUP Releases the T-CREATE CinemaPr P31 Portable External SSD
PC components

TEAMGROUP Releases the T-CREATE CinemaPr P31 Portable External SSD

Sony Semiconductor Solutions to Release SWIR Image Sensor for Industrial Applications with Industry-Leading 5.32 Effective Megapixels
Smartphones

Sony Semiconductor Solutions to Release SWIR Image Sensor for Industrial Applications with Industry-Leading 5.32 Effective Megapixels

Western Digital Begins Volume Shipments of 24TB CMR HDDs; Industry Adoption of SMR HDD Ramps
Enterprise & IT

Western Digital Begins Volume Shipments of 24TB CMR HDDs; Industry Adoption of SMR HDD Ramps

Popular Reviews

Pioneer BDR-S13U-X Blu-Ray Recorder

Pioneer BDR-S13U-X Blu-Ray Recorder

Arctic Liquid Freezer II 360 Α-RGB

Arctic Liquid Freezer II 360 Α-RGB

Pioneer BDR-X13U-S

Pioneer BDR-X13U-S

Pioneer BDR-XD08UMB-S External Blu-Ray Recorder

Pioneer BDR-XD08UMB-S External Blu-Ray Recorder

Verbatim External 4K Slimline Blu-Ray Recorder

Verbatim External 4K Slimline Blu-Ray Recorder

Surefire KINGPIN M2 Keyboard

Surefire KINGPIN M2 Keyboard

Samsung 970 EVO Plus 2TB NVME SSD

Samsung 970 EVO Plus 2TB NVME SSD

Crucial X8 4TB PortableSSD

Crucial X8 4TB PortableSSD

Main menu

  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map
  • About
  • Privacy
  • Contact Us
  • Promotional Opportunities @ CdrInfo.com
  • Advertise on out site
  • Submit your News to our site
  • RSS Feed