In a recent blog post, Johnathan Nightingale, vice president of engineering at Mozilla, acknowledged that the February announcement had not been well received but the company has no intention of dropping the idea.
"We will experiment," Nightingale said. "In the coming weeks, we'll be landing tests on our pre-release channels to see whether we can make things like the new tab page more useful, particularly for fresh installs of Firefox, where we don't yet have any recommendations to make from your history. We'll test a mix of our own sites and other useful sites on the Web. We'll mess with the layout."
When it unveiled the project and later defended it from critics, Mozilla executives said the ads were necessary to diversify the company's revenue sources.