Fitbit has released a new activity tracker, the Inspire and Inspire HR fitness bands, available exclusively through Fitbit corporate, wellness, health plan, and health systems partners and customers of their organizations, participants, and members.

The Inspire version supports the following features:

• Activity and sleep tracking
• Calories burned
• Reminders to Move
• Goal celebrations
• Call, text & calendar alerts
• Touchscreen
• Swimproof
• Up to 5 days of battery life
• Clip accessory – sold separately

The Inspire HR additionally offers heart rate monitoring and GPS:

• 24/7 heart rate tracking + real-time heart rate zones
• Sleep stages (light, deep, & REM)
• 15+ goal-based exercise modes
• Real-time pace & distance with phone GPS
• Cardio Fitness Level
• Silicone band

Fitbit, which has just recently returned to profit thanks to its Versa smartwatch, is trying to compete with the more expensive Apple Watch -- already offered by insurers across the U.S.