Google is introducing AutoML, a new product that lets data-center customers with limited machine learning expertise use Google's artificial-intelligence tools to build their own custom models.

"We believe Cloud AutoML will make AI experts even more productive, advance new fields in AI and help less-skilled engineers build powerful AI systems they previously only dreamed of," Google said.

AutoML,uses a business's data to automatically generate machine-learning models -- computing systems that can crunch and parse huge swaths of information.

Google's first Cloud AutoML release will be Cloud AutoML Vision, a service that makes it faster and easier to create custom ML models for image recognition. It allows Google's cloud customers to classify images more effectively. Google also plans to release the tool for analyzing text, speech and video.

Google says that Cloud AutoML Vision is built on Google's image recognition approaches, including transfer learning and neural architecture search technologies. "This means you'll get a more accurate model even if your business has limited machine learning expertise," according to the company.

With Cloud AutoML, you can create a simple model in minutes to pilot your AI-enabled application, or build out a full, production-ready model in as little as a day. AutoML Vision also provides a simple graphical user interface that lets you specify data, then turns that data into a model customized for your specific needs.

If you're interested in trying out AutoML Vision, you can request access via this form.

Urban Outfitters Inc. and Walt Disney Co. both said they're using the Google product to spot trends and structure their e-commerce sites. Google declined to share pricing details.

Access to machine learning is a major selling point for Google's cloud business. AutoML has been designed to perform complex operations with little to no advanced software programming. Google hopes to sign up more cloud customers but it's opening the product to any company interested.

Google's share in the cloud grew to 12 percent in the fourth quarter from 10 percent a year earlier. But it still follows market leaders Amazon.com and Microsoft.