LG Electronics on Wednesday said that its upcoming flagship smartphone, the LG G7 ThinQ, will have the brightest display in the industry.

The South Korean company said the LG G7's "Super Bright Display" will come with brightness of a whopping 1,000 nits, a measure that refers to one candela per square meter. LG said the average smartphone has a brightness of 500 to 600 nits, claiming users will enjoy its vivid 6.1-inch screen in any outdoor environment.

Despite the high brightness, LG said that the upcoming smartphone will consume 30 percent less power compared with the previous G6, hinting that users will be able to enjoy a "Super Bright Display" without being concerned about battery shortage.

The company said it also reduced the bezel of the G7 significantly compared with the G6 and added what it calls a "New Second Screen" at the top of the display, which will be similar to the notch design of U.S. tech giant Apple's iPhone X.

Users will also customize how their smartphones display major colors, namely red, green and blue. They will also choose from various display modes for different content, including cinema, sports and games.

The smartphone will be introduced in New York on May 2, followed by another launch event in Seoul the following day.