At the 2016 International Consumer Electronics Show (CES) in Las Vegas, LG will unveil its latest SMART TV lineup featuring the newest webOS 3.0 smart TV platform. LG started using the first version of webOS in its smart TVs in 2014. The latest webOS 3.0 software platform offers three smart features: Magic Zoom, Magic Mobile Connection and an upgraded Magic Remote. Magic Zoom enables users to magnify objects and letters without any degradation in picture quality. And with Magic Mobile Connection, users can connect a mobile phone to their LG SMART TV via the LG TV Plus App on their mobile device to access mobile apps on the TV screen. The upgraded Magic Remote is designed to make controlling set-top boxes (STB) easier with the addition of buttons on the remote. The Screen Remote feature has also been redesigned.

WebOS 3.0 introduces Channel Plus, a feature which provides a wide range of over-the-top (OTT) content. Channel Plus offers a unified channel list that combines OTT content with broadcast TV channels, enabling users to watch OTT content by surfing through channels as they normally would. Channel Plus can also be controlled with an app to provide program recommendations via on-screen widgets.

Through a partnership with Xumo (www.xumo.com), Channel Plus offers free digital content from broadcasters and publications such as Bloomberg, TIME Inc., Condé Nast Entertainment and The Wall Street Journal. To appeal to a larger audience, a variety of content such as that of BuzzFeed, PopSugar, and Mode Media, from rising Digital Networks and Multi-Channel Networks (MCNs) is also available on Channel Plus as well as international channel packages.

Other features of the LG SMART TV with webOS 3.0 include:

• Channel Advisor, which analyzes viewing patterns and displays upcoming time slots with program information about frequently watched programs
• Multi-view allows you to watch two different channels at the same time or a channel and a Blu-ray movie, for example
• Music Player app plays music through the webOS 3.0 TV speakers, even when the TV is off
• My Channels and Live Menu have been upgraded with new sub-features to make them more useful to viewers
• IoTV app allows on-screen control of smart home appliances from LG and other manufacturers that are compatible with LG IoTV

Competition with Samsung

Samsung and LG are going to face each other with different technologies in 2016 with UHD TV markets.
Samsung promotes the Quantum Dot TVs and LG the 'M+' TVs for the mainstream market.

Samsung's SUHD TV has a higher color representation power through the application of a Quantum Dot Film into the LCD panels.

LG Display's 'M+' UHD panel technology is based on RGBW method that added W (white) pixel to previous R (red), G (green), and B (blue) pixels.

The basic strength of M+ is its lower power consumption - up to 35% accordign to LG Display.

Samsung is also expcted to unveil more games compatible with its smart TV, seeking to tackle concerns over its lack of entertainment content using unique functions.

The electronics giant said Tuesday that it plans to unveil six games for its smart TV platform at CES 2016.

Samsung Electronics said it would team up with Sony to launch more streaming games using the PlayStation Now (PS Now) platform on its smart TV.

A Samsung official said that smart TV users would be able to enjoy about 400 streaming games next year, compared with 150 now.

The company says smart TV users will also have access to about 100 app-based games next year.

At the upcoming electronics fair, the company will demonstrate six games, including the Asphalt 8 racing game, which are playable via Samsung smart TVs.