LG Electronics and global tech companies will debut a connected car platform at the Consumer Electronics Show 2020 that kicks off in Las Vegas on Jan.7.

The South Korean tech giant is going to demonstrate the latest version of Linux-based car infotainment platform webOS Auto that it has been working on with Qualcomm, Microsoft, Qt and Luxoft.

The company will exhibit a connected car model co-designed by automotive seating supplier Adient at its booth in a bid to offer visitors the experience of a connected car made of its automotive electronics parts and software capabilities.

For the webOS Auto platform, Qualcomm supplied its Snapdragon Automotive Development Platform.

Microsoft will showcase an LG-MS Audio Video Navigation System (AVN) at its own booth. The US software giant has integrated LG’s webOS into its Microsoft Connected Vehicle Platform with the aim of maximizing the benefits of the infotainment system.

Another global software firm Luxoft will exhibit a concept car equipped with the LG webOS platform, while Finland-based Qt will introduce its human machine interface for cars.

LG’s connected car platform would come head-to-head with Samsung Electronics’ Digital Cockpit system built in partnership with Harman, the world’s top car infotainment company.

Samsun's Digital Cockpit runs on Samsung’s Bixby platform that is designed to connect the car with home by enabling the driver to control electronics at home from the car platform.

“The webOS platform built as an open system together with various system-on-chip companies and software firms is designed to serve as the hub of functions of a connected car,” an LG Electronics official said.

LG’s partners also include content companies like iHertRaido, Mapbox and Cerence for provision of a variety of content while in cars.