Speaking of MediaTek's new "Mobile Theater" software, MediaTek president Hsieh Ching-Jiang said, "As we work to enrich the mobile life worldwide, MediaTek continues to leverage our own innovative technology and long experience in the mobile handset market to create uniquely differentiated mobile platform solutions, giving users the ability to enjoy the advantages and excitement of cutting edge communications technology. As the world's leading handset IC solutions provider, MediaTek has packaged "Mobile Theater" with advanced features that give feature phone users more added value, at no added cost."
The software runs both MPEG-4 and H.264, among other popular digital coding formats; therefore, files compressed by "Mobile Theater" will play on almost any brand of feature phone. It also ensures that compressed files retain the high fidelity of the original, uncompressed file. During file compression, standard audio and video parameters have been optimized, giving users both AAC sound quality and clear subtitles, while also keeping file distortion to a minimum. In addition, the software supports 2D/3D content switching.
Mediatek said that India?s major handset brand names including, Micromax, SPICE, Karbonn, Lava, MAXX, Videocon, Onida, Intex, Lemon, have all embraced MediaTek's latest software.