November sees the start of the advertising campaign “Enjoy Electric.” for the market launch of the Mercedes-Benz EQC.
The teaser phase leads to the launch of the campaign on November 29, where the EQC Webspecial with campaign content will go live on mercedes-benz.com. The heart of the campaign is the TV ad, a campaign film and in addition four product films that will be available on the Mercedes-Benz social media channels.
The videos will highlight the EQC with its characteristic Mercedes-Benz qualities such as quality, safety and comfort.
In the long version of the film, which will go live on November 29, The Weeknd -- a Grammy Award-winning, multi-Platinum and Diamond-certified recording artist and founder of the visionary XO collective --is notified via app that the vehicle's battery is charged and the EQC is ready to go.
In addition to the clips that are already available online, the corresponding TV ads will be broadcasted on German television and internationally from November 29.
The EQC, which symbolizes the start of a new mobility era at Daimler,
is powered by two electric motors at the front and rear axles with a combined output of 300 kW. Mercedes says that an electric range of 445-471 km (NEDC) is possible.