At the National Retail Federation (NRF) conference next week in New York, Microsoft will unveil the PromoteIQ and Bing for Commerce solutions for retailers.
The Microsoft PromoteIQ commerce marketing platform is the next step in Microsoft's journey of evolving its digital commerce offerings since announcing the acquisition of PromoteIQ in August 2019. Using Microsoft PromoteIQ, retailers can increase revenue from their digital vendor marketing programs, while remaining in control of monetization and engaging brand partners.
icrosoft PromoteIQ is delivering an end-to-end commerce marketing platform with enterprise-grade capabilities to manage and scale vendor-funded digital marketing — whether on-site or off-site. The platform includes an extensive analytics suite to deliver audience insights and help brands understand incremental sales lift. It also includes integration with Microsoft Advertising, which opens up a new source of incremental demand for retailers. With Microsoft PromoteIQ, a retailer remains in control and is finally able to turn commerce marketing into an essential growth engine for their business, funding new capabilities while strengthening their partnership with vendors and brands.
Microsoft says that Home Depot partnered with PromoteIQ to integrate a commerce marketing platform to manage and scale vendor-funded digital marketing efforts. Since the program launched in early 2019, customer engagement has increased by 35 percent and promoted products have seen double-digit growth compared to 2018. Home Depot's customers are presented with relevant advertising for products they may need for their home improvement projects, and even may see content for complementary projects like décor to complete their room.
For brands, the Microsoft PromoteIQ platform provides an offering for managing advertising campaigns with key retailer partners, across campaign management, targeting, optimization and analytics.
Another introduction for retailers is Microsoft's new solution for an essential enabler of digital commerce: product search. Microsoft Bing for Commerce is an intelligent search, personalization and product recommendation solution. Retailers can now leverage the power of Bing intelligence and Microsoft AI to searches on their websites, applying insights from millions of shoppers around the world.
Microsoft Bing for Commerce includes product recommendations that are relevant and personalized, as well as visual search innovation that helps satisfy emerging shopping behavior. Microsoft Bing for Commerce offers all of these capabilities on PC and mobile.
Microsoft Bing for Commerce is now available in public preview for large retailers as a stand-alone offering and will soon be available as a part of Dynamics 365 Commerce.