The world leader in AI PC, gaming, content creation, business & productivity and AIoT solutions, MSI is participating in IFA 2024 on September 6th. At IFA 2024, MSI will showcase its full lineup of cutting-edge products. This highly anticipated range encompasses AI products, laptops, desktops, monitors, graphics cards, motherboards, peripherals and components.

MSI’s Vice President of Marketing, Sam Chern commented, “MSI is very excited to meet you and showcase our latest AI technologies at IFA 2024 in Berlin! Artificial intelligence is rapidly transforming the world, and we hope that through these innovative technologies, we can offer unique and comprehensive MSI products to gamers, creators, and professionals, delivering a more intelligent experience.”

Join MSI at IFA 2024 in Berlin! You're invited!
MSI looks forward to seeing friends and partners from the media and industry at IFA 2024. Expert staff will be on hand to answer your questions and demonstrate a huge range of new products and technologies. No matter what your interest, from AI, business to gaming, from productivity to the home, MSI will be excited to show you the latest technology, unique innovations, and products that will change your world. See you in Berlin!

Date: September 6th to 10th, 2024
Time: 10 am to 6 pm
Location: Messe Berlin, Messedamm 22, 14055 Berlin, Germany
Booth 1: Hall 11.2, Stand 113
Booth 2: Hall 2.2, Stand 315 (EVSE)

Established in 1924, the IFA Berlin International Consumer Electronics Exhibition stands as a beacon with an impressive history spanning nearly a century. IFA remains one of the trade fairs that profoundly impacts global PC buyers, wholesalers and retailers by providing a platform that offers comprehensive solutions for the industry.

MSI AI+ Business & Productivity Laptops
Prestige - Leading Next Level AI+ Business & Productivity Laptops with Intel® Core™ Ultra processors (Series 2)
The Prestige series laptops come in three sizes: 13, 14, and 16 inches. In addition to the latest Intel® Core™ Ultra processors (Series 2), the entire Prestige series features ultra-light bodies, large batteries, long battery life, and. For example, compared to the previous Prestige series, the entire Prestige series has upgraded to a longer battery life, all size can provide a higher productivity up to 20 hours. Additionally, it has also upgraded to a 5-megapixel webcam, offering higher-quality live streaming and online meeting capabilities.

Claw 8 AI+
Claw 8 AI+ - The First Windows 11 Gaming Handheld with Intel® Core™ Ultra processors (Series 2)
MSI's Claw 8 AI+, the world's first Windows 11 gaming handheld with Intel® Core™ Ultra processors (Series 2), will debut at IFA 2024 and is set to be released around the end of 2024. This new Claw 8 AI+ features improved energy efficiency, an extra Thunderbolt 4 USB-C port, enhanced LB/RB buttons, a larger battery, and a lighter wall-mounted charger. MSI has upgraded these specs based on user feedback. Expected to be the most advanced 8-inch gaming handheld, Claw 8 AI+ will include a one-month free trial of Xbox Game Pass, allowing users to enjoy popular AAA games. Stay tuned for the release date!

Warcraft® EDITION Graphics Card
GeForce RTX™ 4070 SUPER 12G GAMING SLIM World of Warcraft® EDITION Graphics Card
MSI introduces its collaboration with Blizzard Entertainment for the special edition GeForce RTX™ 4070 SUPER 12G GAMING SLIM World of Warcraft® EDITION, commemorating the game’s 20th Anniversary and the launch of The War Within. It includes 10 customizable puzzle-style magnetic backplates inspired by iconic expansions, allowing users to mix and match according to their preferences, creating a personalized epic style.

Unveils Revolutionary Gaming Setup - AI Gaming Desktop and Gaming Monitor Redefine Performance
MSI's cutting-edge gaming setup, including the MPG Infinite X3 AI and the MPG 321CURX QD-OLED, is set to launch in Q4 2024. Featuring the latest Intel processors and NVIDIA® GeForce RTX™ 40 Series graphics, MPG Infinite X3 AI promises a leap in performance and AI-enhanced capabilities. MSI's AI ENGINE adjusts settings for gaming, meetings, and entertainment. For cooling technology, it combines MSI's 360mm liquid cooling system with advanced AI-driven cooling algorithms, ensuring optimal thermal management even under intense workloads. Paired with the MPG 321CURX QD-OLED, MSI's first curved 32" 240Hz QD-OLED with a 1700R curvature, which uses graphene film and custom heatsinks for efficient and silent cooling. The monitor also features MSI OLED Care 2.0 and includes a three-year burn-in warranty. This top-tier combination offers gamers an unparalleled and worry-free gaming experience.

Gaming Monitor Redefine Performance

Modern MD272UPSW, Modern AM273Q/ QP AI & Cubi NUC AI Series - Unveiling the First Smart Monitor, AI All-in-One PC & Mini PC
The Modern MD272UPSW is MSI's first Smart Monitor with built-in Chromecast and Google Assistant. It allows you to stream videos without using your main computer, enhancing convenience and reducing power consumption. The Cubi NUC series mini PC features a compact 0.826-liter chassis and is designed for effortless mounting behind a screen. This powerful and sustainable mini PC places a strong emphasis on security and offers optional Intel® vPro® technology. The Ｍodern AM273Q/ QP AI series boasts a 27" WQHD IPS panel, the latest Intel® Core™ Ultra Processor, and the AI boost NPU, solidifying its status as an AI All-in-One PC.

Gaming Monitor Redefine Performance

EZ DIY Motherboards
EZ DIY Motherboards - Redefine Installation Convenience
The new MSI X870 motherboards captivate with sleek designs and support for Ryzen 9000 processors. Featuring upgraded screwless M.2 Shield Frozr, EZ M.2 Clip II, EZ PCIe Release, and EZ Antenna, these EZ DIY motherboards redefine installation convenience.

MAG CORELIQIOD I Series
MAG CORELIQIOD I Series - New Liquid Cooling Reveal
MSI first liquid cooler to adopt the UNI Bracket, features many DIY-friendly designs to streamline the installation process. The Pre-installed fans on the radiator and the cable cover ensure a clean and tidy appearance inside your PC case and make it easy to clean the dust.

MEG Ai1600T PCIE5
MEG Ai1600T PCIE5 - Exploring Advanced Power Supply
The MEG Ai1600T PCIE5 is future-ready for AI computing usage, and it meets ATX 3.1 standards with 2x total power excursion and 3x GPU power excursion. Constructed with premium titanium materials, it boasts a high efficiency conversion rate, ensuring stable and consistent power delivery. The PSU features the SiC-MOSFET with interleaved PFC for improved stability and efficiency in power correction.

MPG VELOX 300R AIRFLOW PZ
MPG VELOX 300R AIRFLOW PZ - The Perfect Pair for Your Components
MPG VELOX 300R AIRFLOW PZ equipped with MSI’s exclusive dual layer blades 160 mm fan design serves unique functions: the inner blades concentrate airflow, while the outer blades enhance stability. By coordinating the inner and outer blades, the fan optimizes airflow, extending it farther than standard blade designs.

MSI Gear
Next Gen MSI Gear Series
MSI Gear unveils new peripherals designed for comfort and performance in long gaming sessions, featuring lightweight designs, ultra-low latency, and cross-platform connectivity. The lineup includes STRIKE wireless keyboards for an unparalleled typing sensation, VERSA mice for versatile and precise control, FORCE controllers for quick reactions, and the MAESTRO headset for immersive audio, all ensuring a seamless gaming experience.

MSI DATAMAG 40Gbps
MSI DATAMAG 40Gbps/20Gbps MAGNETIC PORTABLE SSD
MSI’s DATAMAG 40Gbps/20Gbps Magnetic Portable SSD delivers up to 4TB of storage and 40Gbps transfer speeds, snapping easily onto iPhones or any device. With the PHISON U21 USB 4.0 controller and a durable aluminum alloy casing, it ensures efficient cooling and reliable performance across iPhone, iPad, PC, Mac, Android devices, cameras, and gaming consoles.

Roamii BE Lite Mesh System
Roamii BE Lite Mesh System
MSI is showcasing its latest Roamii BE Lite Mesh System adapting WiFi 7 technology. With WiFi 7-supported devices ready to go mainstream in 2024 and increasing AI-based real time application, Roamii BE Lite, brings ultra-speed and easy managed WiFi network to everywhere in your home. And MSI FortiSecu offers 24/7 protection to all connected devices from cyber threats.

MSI Hyper 180 Dual DC Charger (For Business)
MSI has launched its first DC fast charger, designed for charging stations, public parking lots, and freeway service areas where charging time is limited. With a charging power of up to 180 kW, it features a dual-gun design; a single gun can charge at full speed, while dual guns can dynamically adjust power according to the vehicle. It offers 3 options for connectors: CCS1, CCS2, and NACS, suitable for various EV models. The cable management adopts a swing arm design to increase the usage distance and avoid cable dragging, which can cause damage and dirt accumulation, thus extending the service life. It supports OCPP1.6 J communication protocol for networked control through the charging management system, enhancing operational efficiency. It also supports ISO 15118 identification for plug and charge to enhance drivers’ payment convenience. When not in use, it can enter eco mode to reduce standby power consumption. The user interface includes a mobile app, RFID cards, and a 10.1-inch touchscreen, along with a 21.5-inch screen for additional revenue generation through advertisement placement.

MSI Hyper 180

MSI Eco Series AC Charger with 3 - phase power and MSI EZgo Portable Charger (For Business/ Home)
Designed for both home and travel, MSI EZgo supports up to 11 kW of charging power, a 1.8-inch display, and replaceable power cords for 8 countries/areas with no installation required.

MSI Eco Series AC Charger with 3

MSI E-Connect Dashboard (EMS)
To optimize power efficiency and station management, MSI E-Connect allows operators and resident managers to monitor and control through cloud or on-premises connections. It supports such as dynamic load balancing, time-of-use pricing, membership management, license plate authorization, and cross-system integration with customized API services.

MSI, a leading brand in gaming, content creation, and business & productivity laptops, proudly launched several next-gen AI+ gaming and business productivity laptops featuring the new Intel® Core™ Ultra processor (Series 2) and AMD Ryzen™ AI 300 Series at IFA 2024. These laptops offer more AI computing power, making it the most robust platform for AI PC development, with more AI models, frameworks, and runtimes enable.

*AI features may require software purchase, subscription or enablement by a software or platform provider, or may have specific configuration or compatibility requirements. Details at intel.com/AIPC.

Additionally, MSI officially launched the new Claw 8 AI+ Windows 11 gaming handheld device, powered by Intel Core™ Ultra processors (Series 2) and an 8-inch screen, providing a smoother and broader mobile gaming experience.

MSI also announced the whole new Venture series laptops, redefining the combination of thin, light and powerful. Equipped with Intel Core™ Ultra processors (Series 2) and varieties of different size, from 14, 15.6, 16, to 17 inches.

"MSI not only brings the industry's most comprehensive AI+ PC lineup but also introduces multiple new laptops and handheld devices designed for gamers worldwide," said Eric Kuo, MSI's Executive Vice President and General Manager of NB Business Unit. "We welcome global guests to visit the MSI booth to experience next-gen AI computing and exciting gaming products."

Prestige & Summit: Leading Next-gen AI+ Business & Productivity Laptops with Intel® Core™ Ultra processors (Series 2)
At IFA 2024, MSI will first launch the industry's leading next-gen AI+ business and productivity laptops, Prestige and Summit, powered by Intel Core™ Ultra processors (Series 2). Compared to the previous generation, the latest processor offers up to three times more TOPs , with integrated GPU, CPU, and NPU, it can offer up to 120 total platform TOPS of AI performance, capable of driving more AI software or services locally. Paired with comprehensive software and services optimized for the silicon from over 100 independent software vendors, it offers a more immediate and secure user experience.

Additionally, it has optimized over 500 AI models, making it the ideal platform for developing AI-related services. Beyond its leading AI performance, Intel Core™ Ultra processors (Series 2) also boasts an excellent energy efficiency ratio, resulting in lighter, thinner business and productivity laptops with longer battery life, such as the Prestige and Summit.

“Intel’s long-standing partnership with MSI has been instrumental in co-engineering the MSI Prestige and Summit. Harnessing the power of AI with the all-new Intel Core™ Ultra processors that redefine what’s possible in modern computing, these devices offer an unmatched balance of performance and energy efficiency. Together, we’re proud to unveil the next generation of AI PCs that will revolutionize experiences for gamers, creators, and professionals alike,” said Michelle Johnston Holthaus, Intel executive vice president and general manager, Client Computing Group.

The Prestige series laptops come in three sizes: 13, 14, and 16 inches. In addition to the latest processors, the entire Prestige series features ultra-light bodies, large batteries, and long battery life. For example, compared to the previous Prestige series, the entire Prestige series has upgraded to a longer battery life, all sizes can provide a higher productivity up to 20 hours in video playback and office productivity. Additionally, it has upgraded to a 5-megapixel webcam, offering higher-quality live streaming and online meeting capabilities.

*Tested with Prestige 13 with 1080p video playback and streaming. Results may vary by system configuration

The Summit 13 AI+ Evo, also part of the business and productivity series, now features the new Intel Core™ Ultra processors (Series 2), a lightweight body, comprehensive security, and the MSI Pen 2 stylus supporting MPP 2.6, making it the most versatile 13-inch flip laptop.

“Intel’s long-standing partnership with MSI has been instrumental in co-engineering the MSI Prestige and Summit. Harnessing the power of AI with the all-new Intel Core™ Ultra processors that redefine what’s possible in modern computing, these devices offer an unmatched balance of performance and energy efficiency. Together, we’re proud to unveil the next generation of AI PCs that will revolutionize experiences for gamers, creators, and professionals alike,” said Michelle Johnston Holthaus, Intel executive vice president and general manager, Client Computing Group.

Gaming & Business Productivity in AMD Ryzen AI processors: MSI provides different platform to fulfill all demands
MSI IFA 2024

At IFA 2024, MSI will showcase the whole new laptops with the AMD Ryzen™ AI 300 Series Processors, including Stealth A16 AI+, Summit A16 AI+, Prestige A16 AI+ and Creator A16 AI+. By featuring the latest AMD Ryzen AI processors, these laptops can offer 2.8x times more TOPs than the previous generation, which can optimize on AI computing power, enabling generative AI and large language models to run directly on the laptops.

The Stealth A16 AI+ and Creator A16 AI+ are specifically designed for gamers and creators. With the latest NVIDIA® GeForce RTX™ 40 series graphics, providing unprecedented computing power in a remarkably thin and light magnesium-aluminum Alloy chassis, enabling users to have a smooth and remarkable experience.

On the other side, the Summit A16 AI+ and Prestige A16 AI+ will also be shown on AMD Ryzen™ AI 300 Series Processors, featuring with MSI exclusive AI-driven software, MSI AI Engine and MSI AI Noise Cancellation Pro. The refined laptop design and the optimized AI-driven software make Summit A16 AI+ and Prestige A16 AI+ ideal laptops for the business environment.

Claw 8 AI+: The World's First Windows 11 Gaming Handheld with Intel Core™ Ultra processor (Series 2)
Claw 8 AI+

MSI's gaming handheld Claw has been a market highlight throughout 2024. Building on its success, MSI honorably announces the world's first Windows 11 gaming handheld powered by Intel® Core™ Ultra processors (Series 2), Claw 8 AI+, at IFA, once again capturing the attention of gaming handheld fans worldwide. This time, gamers are able to experience in person at the booth.

In addition to the next-gen processor's improved energy efficiency, MSI has actively listened to user feedback and upgraded several hardware specifications accordingly, such as adding an additional Thunderbolt 4-supported USB-C port, enhancing the tactile feel of the LB/RB buttons, increasing battery capacity, and replacing the charger with a lighter wall-mounted charger. Claw 8 AI+ is expected to be the most advanced 8-inch gaming handheld in the market. After the official release, a one-month free trial of Xbox Game Pass will be provided, allowing users to enjoy the most popular AAA games of the moment. Please pay close attention to the subsequent release date.

New Venture Series
MSI has been offering different types of business & productivity laptops for a long time, and we are still expanding the blueprint. Building on this success, MSI is proud to announce the release of the new Venture series laptops, available in 14, 15.6, 16, and 17-inch sizes. The Venture series will be equipped with Intel Core™ Ultra processors (Series 2) and features stunning 16:10 OLED displays with 100% DCI-P3 Color gamut coverage for true-to-life visual excellence.

Venture Series

Moreover, the Venture series enhance an overwhelming battery life that supports with 100W USB-C PD charging, providing endless productivity for the users. Featuring with MSI exclusive AI solution, the Venture series is able to fulfill any situation on and off work. The MSI AI Engine is able to toggle which options to be automatically adjusted by AI intelligence (incl. performance light, audio, visual).

All the above products are on display at MSI's booth at IFA 2024. We warmly welcome global suppliers, channel partners, media, and visitors to come and give us their feedback. We look forward to your participation.

Detailed visit information is as follows:

Booth Number: H11.2-113
Booth Address: Messe Berlin Messedamm 22, 14055 Berlin, Germany
Exhibition Period: 2024/09/06 - 09/10 10:00 - 18:00