MEIZU is launching its latest MX series product, MEIZU MX6, at a product release conference in Beijing today. The MX6 introduces the Sony Exmore RSIMX 386 in its rear camera. With the single pixel size up to 1.25 µm and a customized 6-element lens, the image quality is greatly improved and the interference from the lens flare is significantly reduced. The high-density phase detection pixel embedded in the sensor brings enhanced focus accuracy and speed, while the front camera utilizes a combination of the 5-megapixel OV5695 sensor, FotoNation 2.0 smart beauty technology and face auto-exposure enhancement algorithm.

MEIZU also adopts touch and display driver integration (TDDI) technology in the MX6 for the first time. Instead of using two ICs for touch and display driving respectively, TDDI technology integrates touch and display driving in one chip. This technology reduces the power consumption during operation and produces a better display effect. Another advantage of the MX6's full in-cell screen is that it integrates dual-touch sensing in its LCD screen to further optimize the touch component and significantly improve the touch performance.

The phone features an aviation aluminum magnesium alloy body, a 10-core MediaTek Helio X20 processor and a T880 GPU. It also supports the latest OpenGL ES 3.1 / DirectX 11.2 standard. The handset is also backed by a 3060mA (typ.) battery and features mCharge 2.1 technology which offers 25% charge in 10 minutes and full charge in 75 minutes.

The phone is available in silver, gray, gold and rose gold at USD 300 (RMB 1,999) (4GB+32GB).