The new standard is actually being put together under the aegis of the JEDEC Solid State Technology Association, a leading open-standards organization in the semiconductor industry.
The goal of the new specification, dubbed Universal Flash Storage (UFS), is memory cards with high-speed access to large multimedia files, while at the same time reducing power-consumption. The target performance level is a significant advancement beyond that of the varied flash cards popular today. Under the new standard, a 90-minute movie that that takes up 4 GB on a memory card will be loaded in seconds.
UFS is planned to provide consumers with a unified removable memory card that can be shared among various mobile, portable, and other consumer electronic devices without the need for adapters.
The UFS standard is expected to be finalized in 2009.