Nvidia's latest generation of graphics cards kicked off today. The implementations of Nvidia’s GeForce GTX 1080 graphics card by EVGA, Gigbayte, Asus, MSI, and Zotac and others are available in online stores, although not in large quantities. The graphics card’s starting MSRP is $600. However, the the only versions available to purchase online on day one were of the pricier $700 Founders Edition model.

Nvidia is rushing to promote and sell the new card as AMD is set to announce new Radeon cards based on its new 14nm FinFET "Polaris" GPU to market during a Computex.

Nvidia partners are showing off custom-designed variants with fancier cooling solutions, RGB lighting, and more.

ZOTAC GeForce GTX 1080 Series

ZOTAC International offers the ZOTAC GeForce GTX 10 Series, which includes the ZOTAC GeForce GTX 1080 Founders Edition, the GeForce GTX AMP and AMP Extreme versions.

Both cards will receive their own revision of their Icestorm cooler.

The key differences between the two for the cooler is that the the AMP Edition sports five heatpipes and two 100mm fans, while the AMP Extreme will have six heatpipes, three 90mm fans, and those fans will have a new design. Zotac claims that on the latter this will increase airflow and reduce noise.

Enter SPECTRA, a lighting system enabling customization of colors and mood lighting through the redesigned ZOTAC FireStorm utility. Stability and smooth power delivery come with POWER BOOST, reducing ripple noise and minimize power fluctuations. FREEZE continues to regulate the fans, providing a silent mode when idle.

The ZOTAC GeForce GTX 1080 AMP Edition features a re-engineered dual fan IceStorm while still conforming to a dual slot. It is made tougher with ExoArmor and brighter with the addition of SPECTRA lighting system.

The ZOTAC GeForce GTX 1080 AMP Extreme is pushing performance to the limit. A triple fan IceStorm thermal system with EKO Fan performance provides up to 30% increase in airflow compared to traditional fans. The card is also reinforced by ExoArmor for a durable aesthetic finish and has been enhanced with the SPECTRA customizable lighting system.

Firestorm, the ZOTAC graphics card fine tuning utility, has acquired a new look dotted with new features. The biggest addition is the SPECTRA lighting system functions. Users are able to adjust the color, brightness and lighting style of the graphics card with a few mouse clicks. The performance-tweaking and fan settings have been revamped with individual controls for each graphics card on any SLI configuration.

EVGA GeForce GTX 1080 SC Gaming ACX 3.0

EVGA’s entry into the ring is the EVGA GeForce GTX 1080 SC Gaming ACX 3.0. The card is equipped with the third iteration of their ACX 3.0 Cooler Featuring a 0 dB fan idle mode, RGB lighting, and a load of heatsink changes. EVGA claims that this cooler includes the Straight Heat Pipe 3.0 technology which increases heat pipe and copper contact to increase cooling. ENGA also notes a cooling plate, which sits between the PCB and the heatsink to cool memory and MOSFETs.

EVGA will also be releasing Precision X 6.0 to Coincide with the upcoming release. The EVGA GeForce GTX 1080 SC Gaming ACX 3.0 card will release in early June for $649.99.

Colorful GeForce GTX 1080 iGame Graphics Card

This is a custom-cooled, factory overclocked impplementation of the GeForce GTX 1080. The card offers up to 1847MHz frequencies and will feature the latest i-MSD cooling technology from Colorful. This cooling technology separates the cooler into functional modules and appearance modules which has the PCB, cooling fins and rear plate integrated centering on the PCB. The rear-plate also reinforces the PCB which gives the card extra durability and negates deformation from stress and long usage.

The Colorful iGameGTX1080 X-TOP-8G's integrated frame allows a modular design letting players customize and create their own DIY designs on the cooler case and back plate without changing the integrated frame.

The card will also feature customizable RGB lighting which can be controlled via the iGame-Zone software.

Palit GeForce GTX 1080 GameRock and Super JetStream

Palit Microsystems Ltd releases the GeForce GTX 1080 GameRock. With its RGB LED lighting feature, the color lighting from RGB LED can be changed in accordance with graphics temperature. Gamers can choose from 16.8 million colors to suit their own preferences.

Also with GameRock Stylish Backplate to provide the better graphics card protection and avoid any physical impact. The dual BIOS features activates the protection mechanism when an error occurs in one of the vBIOS. This allows the graphics card to be functional again in the event of system failure. With the 0-dB Tech, there is zero noise while you are at general workload.

Palit GeForce GTX 1080 GameRock Series:

ASUS Republic of Gamers Strix GeForce GTX 1080

ASUS Republic of Gamers (ROG) announced the Strix GeForce GTX 1080. The card is clocked at 1936MHz in OC mode and delivers up to 6.5%-faster performance in 3DMark Fire Strike Extreme and 7.4% - faster gaming performance in Hitman.

ROG Strix GeForce GTX 1080 is packed with exclusive ASUS technologies, including DirectCU III with a patented triple wing-blade 0dB fan designed to deliver maximum airflow for 30%-cooler and three-times (3X) quieter performance, and ASUS FanConnect, which features GPU-controlled fan headers for targeted supplemental cooling. Industry-exclusive Auto-Extreme technology with Super Alloy Power II components ensures and reliability.

ROG Strix GeForce GTX 1080 enables gaming system personalization with Aura RGB Lighting.

Inno3D GeForce GTX 1080 Graphics Cards

InnoVISION Multimedia Limited introduces its new line of Inno3D GeForce GTX 1080 graphics cards. The new flagship will be available in both GamingOC as well as iChiLL editions.

The new, and recently introduced, iChiLL X3 and X4 cooling solutions improve the overall temperature control and come equipped with the Herculez cooling armor. As a result, the Inno3D GTX 1080 products will be capable to run at even higher clocks, fully optimizing the 2560 Cuda cores inside the GPU without losing grip on heat production.

InnoVISION claims that noise levels will reduce to a minimum thanks to the new and improved fan blade designs.

MSI GeForce GTX 1080 Graphics Cards

MSI introduces the MSI GeForce GTX 1080 GAMING X 8G, which features the TWIN FROZR VI thermal design allowing for higher core and memory clock speeds.

The hapes of the TWIN FROZR cooler are intensified by a red GAMING glow piercing through the cover, while the MSI GAMING dragon RGB LED on the side can be set to any of 16.8 million colors to match your mood. A new custom 12-phase PCB design using Military Class 4 components with an 8+ 6-pin power connectors enables higher overclocking performance.

TORX Fan 2.0 is the enhanced version of the patented TORX Fan technology which generates 22% more air pressure for better cooling performance while further reducing noise levels. The new fans are equipped with Double Ball Bearings to ensure lasting and silent operation.

The MSI GeForce GTX 1080 SEA HAWK is the result of a partnership which combines MSI's graphics card engineering with the Corsair Hydro Series liquid cooler. This ensures that the SEA HAWK stays cool while providing extreme gaming performance.

Dressed in a Black & White design inspired by armor shielding, the MSI GeForce GTX 1080 ARMOR 8G OC uses the patented TORX Fan technology also found on the TWIN FROZR V graphics cards and Advanced Airflow Control for enhanced cooling performance.

Sporting a Black & Silver look, the MSI GeForce GTX 1080 AERO 8G OC features a new thermal design built around a radial fan which pushes all the heated air out of the PC via a rear exhaust, keeping the rest of your components cool.

Gainward GeForce GTX 1080 Phoenix Series

Gainward presents the ew GeForce GTX graphics - GeForce GTX 1080 Phoenix series. It comes with new Phoenix cooler design, provides high thermal performance with very low acoustic level even under heavy-loading gaming environment. The cooler design is also including a LED-lighting loading indicator that gives users indication for the GPU temperature range. And, a "dual BIOS" design brings the confidence from a second VBIOS on the board that provides backup-BIOS to boot up whenever needed.

GPU Boost 3.0 is introduced with the GeForce GTX 1080. Gainward GeForce GTX 1080 Phoenix series also has an new PWM solution for those 2560 cores - 8 phases with DrMOS that provides 3% higher power efficiency than NVIDIA's reference design.

Gigabyte GTX 1080 G1 GAMING

Gigabyte launches the GeForce GTX 1080 G1 GAMING graphics card (GV-N1080G1 GAMING-8GD). It is featuring Super Overclock GPU, the WINDFORCE 3X cooling and RGB illumination.

The legendary WINDFORCE 3X cooling system incorporates 3 copper composite heat-pipes with direct touch to the GPU and unique blade fan design. The 3D Active Fan provides semi-passive cooling, which allows gamers to enjoy gameplay in complete silence when the system is running light or idle. An LED fan indicators provides an instant display of the fan status.

The card is backed by an 8+2 phase power design for load balance.