An important goal of the One-Blue product licensing program is the creation of a level playing field for all participants in the Blu-ray Disc product market. To this end the One-Blue licensing program will introduce a per-batch licensing system for high volume Blu-ray Disc products and labels to be put on the outer boxes of Blu-ray Disc products, which will enable retailers and other players in the value chain to determine readily which products are licensed under this program. One-Blue expects that after a short initial period all boxes of relevant Blu-ray Disc products will be provided with labels.
Since issuing its call for Blu-ray Disc product patents in October 2009, One-Blue has been working with potential licensors to ensure adoption of its licensing program. For the past few months, One-Blue has acquired the necessary regulatory and governmental approvals for the establishment of One-Blue, LLC as the joint licensing agent of its licensors.