Roku Inc. is developing a hybrid set-top box that will be available for production by Roku Powered partners later this year. The new Roku Powered hybrid set-top box will enable operators to offer linear and streaming services through a single device. Sky will be the first Roku Powered operator to deploy the new hybrid set-top box later this year as part of its NOW TV service in the UK.

Additionally Roku introduced new customization features, giving Roku enabling Powered partners to surface content directly on the home screen or give recommendations to their customers.

The Roku Powered licensing program is an end-to-end solution designed to help operators grow their addressable market. The program was introduced in 2014 after Roku pioneered the approach with Sky in the UK to deploy the NOW TV box. Today, the Roku Powered program enables operators OTT offerings in the UK, Germany, Austria, Italy and Australia.

Under the Roku Powered program, operators around the globe can leverage the Roku streaming platform including Roku’s streaming players to deliver live TV and on demand services to their customers.