Samsung Electronics is closing its Video and Media Hub as the service proved to be less attractive to users than offerings from Netflix, Amazon or Google. As of August 1, 2014, Samsung Video and Media Hub will no longer be available as the company wiill focus "on some exciting new video products." USers will not be able to re-download past purchases but will still be able to use the video player for previously downloaded content.

The ability to purchase and rent video from Samsung Video and Media Hub was disabled on July 1. To retain long-term access to their video libraries, Samsung recommends users transfer their previously purchased content to Samsung's new video partner, M-GO (a joint venture of DreamWorks Animation and Technicolor). Users will only be able to transfer the content they have purchased (not the content they have rented) to M-GO. All Samsung Video and Media Hub customers who transfer their account to M-GO will receive a Welcome Offer valued at up to $13.By transferring their Samsung Video and Media Hub content to M-GO, users will be able to access their previously purchased videos from M-GO'slibrary at no additional cost.

This change in Samsung's U.S. content strategy was first signaled in April when the company announced a deal with Amazon to replace its Hub Books with a customized Kindle application.