Stuart Carlaw, chief research officer, stated: "Samsung continues to squeeze its competitors at every turn. The Samsung Galaxy SIIII is now considered on a par with Apple's iPhone 5. Coupled with better subsidy, the breadth of its device portfolio, increasingly savvy marketing, and its excellence in channel execution, it is little wonder Samsung is dominating the mobile handset market from top to bottom."
Senior practice director for devices, Nick Spencer, added a note of caution: "The smartphone market in particular is entering a new phase focusing on execution and price, rather than innovation and value. Samsung's scale and supply chain excellence is allowing it to put its competitors under increasing price pressure and win market share. This is a major concern for the rest of the market, especially for smaller, less efficient vendors, as margins will be squeezed and overall market value reduced."