Starting this Sunday, June 18, U.S. consumers can purchase The Frame, Samsung's new lifestyle product that transforms from a television into a gallery-like art display.

Designed in collaboration with designer Yves Behar, The Frame is designed to entertain but also enhance the look of any home, just like a piece of artwork that you would hang on your wall.

When powered on, The Frame offers 4K Ultra HD picture quality. When not displaying TV or movies, The Frame becomes a customizable work of art that can exhibit artwork and photographs via 'Art Mode.' Consumers will be able to choose from 100 professional works to exhibit via the 'Samsung Collection.' This is a library of artwork from 37 artists and photographers.

The Frame is available in two sizes: a 65-inch model, priced at $2,799, and a 55-inch model, priced at $1,999. Optional bezels, including white, beige and walnut shades of real wood, for the 55-inch model are available for $199.99. Bezels for the 65-inch model are available for $249.99 allowing for further customizable options.

What's more, owners of The Frame will also have access to Samsung's 'Art Store', a library of more than 100 pieces of established and emerging artists, curated by several international organizations, galleries and museums, including Artspace, LUMAS, Magnum Photos, Saatchi Art and Sedition. There they can purchase an individual piece for $19.99 (!) or subscribe to the full collection for $4.99 per month.

Outfitted with Samsung's new Invisible Connection cable and No Gap Wall Mount, The Frame can be displayed almost anywhere in the house, even within a gallery wall or over a fireplace mantel.

For those who do not wish to mount their TV onto the wall, The Frame is compatible with Samsung's Studio Stand.

Additionally, a brightness sensor and motion sensor can automatically switch The Frame's various modes. The brightness sensor adjusts to ambient lighting so that The Frame truly blends into a user's space. It also adjusts brightness and color temperature so that artwork displayed on The Frame always looks natural, even in changing lighting conditions. In order to conserve energy, the motion sensor recognizes when someone enters or exits the room and can put The Frame into a power-saving mode when no one is present. It can then automatically switch The Frame back on when someone re-enters the space.