Sharp At CES 2015
With a focus on resolution, form and design, Sharp unveiled the latest in the display technology at the 2015 CES including smart phones,tablets, commercial displays, in car displays and televisions. Sharp announced the frameless smartphone AQUOS Crystal, the first 85" 8K LCD and the world’s largest 4K Ultra HD LCD commercial display. Additionally, Sharp’s LCD technology takes a new form, allowing displays of virtually any shape to be integrated into consumer products.
Resolution: 4K Ultra HD and Beyond
In 2015 Sharp will offer the AQUOS Beyond 4K UHD TV. To create this TV, Sharp has applied proprietary pixel-splitting and Quattron technologies, which result in 66 million subpixels - 42 million more than standard 4K. With more subpixels, this TV delivers 167% greater resolution than traditional 4K UHD and begins to approach 8K.
Alongside the AQUOS Beyond 4K UHD TV, Sharp is offering high resolution in-home television options for every consumer by quadrupling the number of televisions in the AQUOS 4K UHD line-up from 43" to 80" Class, including five new screen sizes. There
will be three new series of Sharp AQUOS 4K Ultra HD TVs, the UE, UB and UH series, all offering new picture technologies, detail, modern design and consistent color. The UB and UH series will be equipped with Sharp’s redesigned SmartCentral, SmartCentral 4.0 on the Android TV platform.
Sharp is also demonstrating a 70" Class Super Slim 4K Ultra HD Television, which has a depth of less than half an inch and offers a distinctive design, paired with 4K Ultra HD picture quality. By utilizing a glass light guide plate to distribute light through the LCD panel, this TV is able to be designed in large screen sizes with a very slim footprint.
Sharp is leading the movement to next generation resolution and will showcase an 85" 8K LCD display prototype at 2015 CES. This TV is the world’s first 8K LCD display that is compliant with the standards of the first 8K test broadcasts, expected in Japan as soon as 2016. With a native resolution of 7680x4320, this TV is not only the first to be BT.2020 compliant, but also offers 120Hz native panel refresh rate and has a bit depth of 12 bits per pixel and delivers 400cd brightness.
The Sharp AQUOS Crystal smartphone features a 5" frameless display that goes right to the edge of the phone. It incorporates a thin-bezel LCD module and technology that uses the optical lens effect on the front panel to virtually eliminate edges and minimize device size.
Sharp is also exhibiting a number of 2015 professional display models, as well as future technology demonstrations in conjunction with Sakai Display Products Corporation (SDP), the company that owns the only factory in the world to manufacture large-screen LCDs using 10th Generation glass substrate.
Among these demonstrations are a 120" 4K Ultra HD Commercial LCD Display - an ideal alternative to video walls in public spaces and projectors in conference rooms and classrooms. This display can showcase detailed text and high-resolution content.
Another commercial technology demonstration is a 60" Class Professional Wraparound LCD Display. Incorporating a convex curve wraparound design (approximately a 150 degree arc), it is designed for pillar signage applications; offering show-goers new possibilities beyond flat panel displays in the growing digital signage market.
Going even further in the development of LCD technology, Sharp is freeing LCDs from the restriction to be rectangular with its new FFD (Free Form Display) technology, which allows designers to integrate a display of virtually any shape into their products. Free Form Displays move circuitry out of the bezel and into each pixel, opening a new world of possibilities for product design by eliminating the need for traditional rectangular LCD form factors and providing an ultra-thin bezel.
This new technology will impact automotive displays, since now dashboard screens can be designed in completely new shapes.
In the mobile market, the rectangular cell phone or tablet display may soon be a thing of the past. There are also applications in the growing wearable market.
These Free Form Displays are enabled by IGZO, an oxide semiconductor that Sharp is the first in the world to successfully mass-produce. Sharp is developing an expanding line of IGZO-based display products that increase resolution, significantly reduce power consumption and improve touch response, as compared to traditional TFT-LCD technology.
Sharp is also pushing the boundaries of innovation and there have been great strides in commercializing MEMS-IGZO displays. By combining Sharp’s expertise in LCD and IGZO, with the MEMS shutter technology from Pixtronix, Inc., a subsidiary of Qualcomm Incorporated, the display enables high color reproducibility displays that use very low power and perform in a wide variety of environmental conditions.
A 7" Sharp tablet, on display at CES, will be the first product in the industry that utilizes this high color reproducibility, low power MEMS-IGZO display.
Sharp AQUOS 4K Ultra HD UB30 Series
• 43" (42.5" diag.), 50" (49.5" diag.), 55" (54.5" diag.) and 65" (64.5" diag.) Class screen sizes
• 4K Ultra HD: 4X the pixel resolution of Full HD
• Revelation Upscaler
• 4K Ultra HD Streaming (HEVC/h.265; VP9)
• SmartCentral 3.0
4K Ultra HD Specs (HDMI 2.0; HDCP 2.2)
• Local dimming (65")
• Modern Design – ultra slim bezel, sleek stand
• Wallpaper Mode
• Quad-core processor
• 3 HDMI, 2 USB [43" (42.5" diag.), 50" (49.5")]; 4 HDMI, 2
USB [55" (49.5" diag.), 65" (64.5" diag.) Class screen
sizes], optical audio output, Wi-Fi
• MSRP 43" Class LC43UB30U: $749.99
• MSRP 50" Class LC50UB30U: $999.99
• MSRP 55" Class LC55UB30U: $1,199.99
• MSRP 65" Class LC65UB30U: $2,299.99
Sharp AQUOS 4K Ultra HD UE30 Series
• 60" (diag.), 70" (69.5" diag.), 80" Class screen sizes
• 4K Ultra HD: 4X the pixel resolution of Full HD
• Revelation Upscaler
• 4K Ultra HD Streaming (HEVC/h.265; VP9)
• AquoMotion 480
• AquoDimming
• SmartCentral 4.0
• Android TV platform
4K Ultra HD Specs (HDMI 2.0; HDCP 2.2)
• 70" (69.5" diag.) has 16% more screen area than a 65"
(64.5" diag.) Class; 80" (diag.) has 50% more screen area
than a 65" (64.5" diag.) Class TV
• Modern Design - ultra slim bezel, sleek stand
• Dual Stand Placement Options (70" diag./80" diag.)
• Wallpaper Mode
• Quad-core processor
• 4 HDMI, 3 USB, Wi-Fi
• MSRP 60" Class LC60UE30: $1,999.99
• MSRP 70" Class LC70UE30: $2,799.99
• MSRP 80" Class LC80UE30: $5,399.99
Sharp AQUOS 4K Ultra HD UH30 Series
• 70" (69.5" diag.) and 80" (diag.) Class Screen Sizes
• THX 4K-Certified Picture Quality (THX certification pending
70" (69.5" diag.) only
• SPECTROS Rich Color Display
• Revelation Upscaler
• 4K Ultra HD Streaming (HEVC/h.265; VP9)
• 4K Ultra HD Specs (HDMI 2.0, HDCP 2.2)
• AquoMotion 960
• AquoDimming
• SmartCentral 4.0
• Android TV platform
• Modern Design - ultra slim bezel, sleek stand
• Dual Stand Placement Options
• Wallpaper Mode
• Quad-core processor
• Touchpad Remote
• 4 HDMI, 3 USB, Wi-Fi
• MSRP 70" Class LC70UH30: $3,199.99
• MSRP 80" Class LC80UH30: $5,999.99
Sharp will be shipping 4K UHD models to U.S. retailers in
Spring 2015.
Sharp AQUOS 660 Series
• AquoMotion 240
• SmartCentral Apps with built-in Web Browser
• Modern Design
• 3 HDMI, 1 USB, Wi-Fi
• 70" (69.5" diag.) has 14% more screen area than a 65“ class; 80“(diag.)
has 50% more screen area than a 65“ class
• Wallpaper Mode
• 1080p Full HD
• Dual-core processor
• 20w Audio
• Compatible with Sharp HT-SB602 2.1 Channel Sound bar
• Energy Star qualified
Sharp AQUOS 653 Series
• AquoMotion 120 (43", 48", 55");AquoMotion 240 (65")
• SmartCentral Apps with built-in Web Browser and Wi-Fi
• Sizes: 32" (diag.), 40" (diag.), 43" (diag.), 48" (diag.), 55" (diag.), 65"
(diag.) class
• Modern Design
• Wallpaper Mode
• 1080p Full HD
• 3 HDMI, MHL, 1 USB (40, 43", 48", 50", 55", 65"); 2 HDMI, MHL, 1 USB (32")
• 20w Audio
• Compatible with Sharp HT-SB602 2.1 Channel Sound bar (65")
• Compatible with Sharp HT-SB30D 2.0 Channel Sound bar (32", 43", 55")
• Energy Star qualified
• Dual-core processor
Sharp AQUOS EQ Series
• Q Technology
• Backlighting
• Edge LED
• AquoMotion 480
• SmartCentral Apps
• Size: 60" (diag.), 70" (69.5" diag.) class
• 3 HDMI, 1 USB
• Super narrow bezel (0.4")
• Wallpaper Mode
Sharp AQUOS UQ Series
• Q+ Technology
• ELED Backlighting
• AquoMotion 480
• SmartCentral 4.0
• Android TV Platform
• 70" (69.5" diag.) has 14% more screen area than a 65" class
• Quad-core processor
• HDMI 2.0 / HDCP2.2
• VP9 / HEVC 60p 4K streaming
• 4 HDMI, 3 USB
• Super narrow bezel (0.4")