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Snap to Launch Gaming Platform: report

Snap to Launch Gaming Platform: report

Gaming Mar 15,2019 0

Snap Inc plans to announce its gaming platform for developers next month, online news service Cheddar reported on Friday, citing a person familiar with the matter.

The platform, codenamed "Project Cognac," will feature a games from outside developers designed to work specifically in the Snapchat app, according to the report.

The new games initiative will be unveiled at Snap’s first-ever summit for content and developer partners in Los Angeles on April 4 and video initiatives like more original shows will also be announced, the report added.

Snap did not comment.

Snap has already shown its interest in gaming by launching some augmented reality games in the Snapchat app in early 2018. A year prior, the Chinese tech giant Tencent acquired roughly 10 percent of Snap’s publicly traded shares.

Tencent said at the time that it hoped to collaborate with Snap on mobile games.

Games could provide a new source of revenue for Snap, either through in-app purchases or advertising.

Tags: SnapSnapchat
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