Snap Inc said Tuesday it will launch a new version of its Spectacles sunglasses that will have the capability of capturing photos and videos and uploading them directly to its unit Snapchat.
Spectacles 3, the latest version of Spectacles sunglasses, come with dual cameras designed to capture the world in 3D.
Snap says that Spectacles 3 are built with a lightweight steel frame and circular lenses. Two HD cameras on either side of the frame capture depth and dimension the way your eyes do, and power new augmented reality creative tools to enhance your Snaps.
Using a suite of new 3D Effects, you can create your own magic moment, or add new lighting, landscapes, and other magical effects to an entire scene with a swipe.
In addition, the included 3D Viewer allows you to immerse yourself in one of your own memories or enjoy someone else’s perspective.
Spectacles 3, which will begin shipping in the fall, will cost $380, almost twice the $200 cost of the previous version.
Snap has struggled to make money from its Spectacles business, and wrote down $40 million in unsold glasses in 2017.
Production will be smaller for its new Spectacles 3 version, allowing Snap to continue experimenting with augmented reality, a key focus for the company.
Snap added 13 million users in the second quarter, of which 7 million to 9 million were from the new AR lenses, Snap said.
Last week, the company said it would raise $1.1 billion in debt to fund further investments in AR, content and possible acquisitions.