Breaking News

EnGenius Brings Wi-Fi 7 to Small Businesses with Affordable ECW510 Access Point DJI to Showcase New Mic 3 and Full Product Portfolio at Berlin’s IFA MSI Unveils MAG 272QP QD-OLED X50 Monitor Sony completes its INZONE gaming gear range with new headsets and more GIGABYTE Announces Availability of 27” QD-OLED Gaming Monitor AORUS FO27Q5P

logo

  • Share Us
    • Facebook
    • Twitter
  • Home
  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map

Search form

Sony Aims At Growth Phase on Games, Image Sensors

Sony Aims At Growth Phase on Games, Image Sensors

Enterprise & IT May 27,2015 0

After years of losses and restructuring, Sony says it is entering into a growth stage driven by image sensors, video game network services and virtual reality gear businesses. "This year will mark the beginning of our profit expansion phase, as we carry out aggressive investments into promising areas," Sony Chief Executive Officer Kazuo Hirai told analysts at an investor briefing in Tokyo Wednesday. Image sensors such as those used in smartphone cameras, video game network services and virtual reality gear offer growth opportunities, he said.

Hirai has shifted Sony?s focus from consumer electronics to entertainment content and games, selling the personal computer business and focusing lees in TV and smartphone units.

For the FY2015, Sony plans to expand the Playstation ecosystem by delivering evolved and integrated game and network services. The company plans to retain and expand its Playstation users by enhancing the PS4 game features, offering relevant game titles, expanding its customer base by offering network services like the Cloud TV service and streaming game services. Sony also plans to create more demand via personalized TV, video and music services. The company plans to release a virtual-reality headset dubbed Project Morpheus in the first half of 2016.

Hiroki Totoki,, the head of Sony 's mobile telecoms unit, told investors about his plans to counter foreign exchange fluctuations. Close to eight-year highs versus the yen, the dollar's surge causes problems for Sony's mobile business because it raises the cost of raw materials and parts.

"We're seeing a strengthening in the dollar under way. But despite the impact of exchange rates, we would like to limit losses through pricing and lower operating expenses," said Totoki. "We want to be able to act as early as possible when we sense a change, by changing prices, or altering the product portfolio."

Totoki will try to cut costs and wind down in markets where Sony sees little chance of being profitable. For instance, it plans to maintain its mobile business in Japan, enhance profitability in Europe, downsize its mobile business in China and
focus on the premium segment in the U.S.

Sony is also quadrupling investment in semiconductors to 290 billion yen this year to tap surging demand for the sensors that power Apple and Samsung Electronics smartphones.

Sony is forecasting operating income will climb to 500 billion yen ($4.1 billion) in the year ending March 2018.

Tags: Sony
Previous Post
Nokia Networks to Acquire Eden Rock
Next Post
Nintendo Joins The Humble Bundle

Related Posts

  • Sony completes its INZONE gaming gear range with new headsets and more

  • PlayStation announces FlexStrike wireless fight stick

  • Sony Introduces the RX1R III

  • Sony launches a high-resolution shotgun microphone with superior sound quality and compact design.

  • Sony introduces the FX2 compact camera

  • Celebrate Days of Play 2025 starting on May 28

  • Sony introduces WH-1000XM6

  • Sony Introduces Xperia 1 VII

Latest News

EnGenius Brings Wi-Fi 7 to Small Businesses with Affordable ECW510 Access Point
Enterprise & IT

EnGenius Brings Wi-Fi 7 to Small Businesses with Affordable ECW510 Access Point

DJI to Showcase New Mic 3 and Full Product Portfolio at Berlin’s IFA
Drones

DJI to Showcase New Mic 3 and Full Product Portfolio at Berlin’s IFA

MSI Unveils MAG 272QP QD-OLED X50 Monitor
Consumer Electronics

MSI Unveils MAG 272QP QD-OLED X50 Monitor

Sony completes its INZONE gaming gear range with new headsets and more
Consumer Electronics

Sony completes its INZONE gaming gear range with new headsets and more

GIGABYTE Announces Availability of 27” QD-OLED Gaming Monitor AORUS FO27Q5P
Consumer Electronics

GIGABYTE Announces Availability of 27” QD-OLED Gaming Monitor AORUS FO27Q5P

Popular Reviews

be quiet! Dark Mount Keyboard

be quiet! Dark Mount Keyboard

be quiet! Light Loop 360mm

be quiet! Light Loop 360mm

be quiet! Light Mount Keyboard

be quiet! Light Mount Keyboard

Noctua NH-D15 G2

Noctua NH-D15 G2

Terramaster F8-SSD

Terramaster F8-SSD

be quiet! Light Base 600 LX

be quiet! Light Base 600 LX

Soundpeats Pop Clip

Soundpeats Pop Clip

be quiet! Pure Base 501

be quiet! Pure Base 501

Main menu

  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map
  • About
  • Privacy
  • Contact Us
  • Promotional Opportunities @ CdrInfo.com
  • Advertise on out site
  • Submit your News to our site
  • RSS Feed