SONY BMG MUSIC ENTERTAINMENT music will be available on Mashboxx at the retail price of $.99 per track. Users, for the first time, will have the opportunity to preview the entire track, for a limited number of plays, before deciding to purchase. The Mashboxx application is expected to begin testing shortly and potential beta testers are currently being enlisted at the Mashboxx web site, www.mashboxx.com.
"We're pleased to be working with Wayne and the Mashboxx team as they introduce their new service with the aim of meeting the needs of music fans, while at the same time protecting artists and their work," commented Andrew Lack, Chief Executive Officer, SONY BMG MUSIC ENTERTAINMENT.
According to Mashboxx CEO Wayne Rosso, " SONY BMG MUSIC ENTERTAINMENT has done the heretofore unthinkable: embrace file sharing. And in so doing has displayed great courage and foresight. We at Mashboxx are clearly overjoyed because this is a watershed moment in the evolution of the digital music marketplace. We hope it will be the harbinger of a brighter future for content owners, p2p technology and, of course, users."
Negotiations are currently underway with other major and independent record labels and will be announced upon completion.