Online movie rental service Netflix today announced a partnership with Sony that will enable Netflix subscribers to instantly watch movies streamed from Netflix on Sony's BRAVIA Internet Video-capable HDTVs and on previous BRAVIA models compatible with Sony's BRAVIA Internet video link module. In the fall, Netflix members on an unlimited plan can use the Sony BRAVIA Internet Video-capable HDTVs to instantly watch more than 12,000 movies and TV episodes streamed from Netflix.

Sony is the latest consumer electronics (CE) company to partner with Netflix. Other CE companies partnering with Netflix are Microsoft (with the Xbox360), LG Electronics, Roku, Samsung, TiVo and VIZIO.

Netflix members pay $8.99 a month for unlimited streaming from a library of more than 12,000 choices and unlimited DVDs by mail from a library of more than 100,000 DVD titles in more than 200 genres.