Twitter today unveiled Periscope Producer, a new way for brands, media organizations and other live video creators to share produced live video on Periscope and Twitter. By broadcasting live video with Periscope Producer, Twitter partners can broadcast higher-quality content through external cameras and software and support the engagement elements found on Periscope and Twitter with minimal setup and without using a smartphone.

Since its debut early last year, Periscope had been confined to live video feeds taken on a smartphone.

Periscope Producer is available to select Twitter brand partners as Disney's ABC News and major brands such as Louis Vuitton. Periscope CEO Kayvon Beykour said Producer will be available to all comers soon, something that he acknowledged could lead to unauthorized redistribution of live video.

Twitter hopes to build a following beyond people who rely on the service to tweet their thoughts and keep tabs on what's happening around the world.

Internet companies are scrambling to get on the live video train, though there are no easy ways to make advertising money off of them yet.

With the latest move, Periscope joins other livestreaming services such as Twitch and YouTube that allow for broadcasts from sources beyond users' smartphones. Facebook, meanwhile, has so far stuck to a mobile-only strategy.