Volkswagen presented the ID.3 on the evening before the International Motor Show (IAA) in Frankfurt.

This vehicle is the symbol of a new era for the brand. The ID.3 extends the Volkswagen offering as the first model of a completely new generation of pure electric vehicles. At the same time, the ID.3 reflects the realignment of the Volkswagen brand, and is also the first model with the new Volkswagen logo.

Volkswagen started pre-booking for ID.3 1st – the limited launch edition – in May of this year. This permits interested buyers in Europe to place a non-binding reservation in respect of a production slot for the ID.3 1st for €1,000. From autumn, those who have pre-booked can advance their orders by entering the order phase with their respective dealership, and configuring their preferred version of the ID.3 1st.

The first edition – the ID.3 1st – has a 58 kWh battery which is driven by an electric motor at the rear axle. It generates 150 kW and delivers a maximum torque of 310 newton metres, facilitating a maximum speed of 160 km/h for this 5-door vehicle. The ID.3 1st is priced at under €40,000.

The ID.3 1st will be offered in three fixed configurations that are geared towards typical customer preferences. In addition, the paintwork colour and the vehicle interior’s colour can be selected.

The basic version of the ID.3 1st includes a navigation system, a DAB+ digital radio, seat heating and steering wheel heating, armrests at the front, a Mode 2 charging cable and 18-inch light-alloy wheels.

The ID.3 1st Plus additionally features a rear view camera system, ACC Adaptive Cruise Control and the Kessy Advanced keyless access locking and starting system. The vehicle interior of the ID.3 1st Plus also includes design seats, a centre console with two USB-C connections and ambient lighting. Forming part of the exterior equipment scope are tinted windows, the exterior Style package in silver, matrix LED headlights, matrix side lights, brake lights, turn indicators and tail light clusters as well as 19-inch light-alloy wheels.

The top-of-the-range version, the ID.3 1st Max, also includes an augmented reality (AR) head-up display, the Beats sound system, a large panorama sliding/tilting glass roof as well as 20-inch light-alloy wheels. This equipment scope is supplemented by a lane keeping system with Emergency Assist, a lane change system, telephony featuring contactless high-voltage battery charging and comfort seats.

The Volkswagen brand also unveiled its new logo and its new brand design.

The new Volkswagen logo with its flat two-dimensional design is clearer and has been reduced to its essential elements.

To date, the logo has been blue and white. A new blue tone is now being added, allowing additional color variants.