Although the new Xiaomi Mi 10 5G smartphones have been offifially unveiled today in China, the company will delay the global product launch of the latest flagship smartphones, which was originally set for February 23.
Xiaomi said it would arrange a separate launch event in Europe at a later date.
The company also said it expects a hit to first-quarter sales from the disruption caused by the coronavirus outbreak, but believes demand will bounce back in the second and third quarters.
Lei Jun, the company's CEO made the comments on Thursday during a launch event for Xiaomi’s new Mi 10 flagship line of smartphones.
“This year’s first quarter smartphone sales will face an impact, but we believe that in the second and third quarters they will strike back,” Lei said of the coronavirus impact.
During an online Q&A session, Lei said that while the company’s capacity and stock was sufficient, deliveries in the coming two weeks might be affected as many factories in China could not resume work until Feb. 10.
“We hope our Mi fans can understand, and that people won’t scold us,” he said.
Lei added that managing Xiaomi’s supply chain was the toughest task facing the company at the moment, and staff were talking to suppliers every day.
Xiaomi' s new Mi 10 series include the Xiaomi Mi 10 and Xiaomi Mi 10 Pro models. Both come with four cameras apiece and Snapdragon 865 SoC. They support wireless charging and are the first Mi branded devices with a punch hole in the display for the selfie camera.
Mi 10 series comes with the latest LPDDR5, supporting a maximum transmission rate of 5500Mbps, and boasting up to 50% improvement in performance while still remaining power efficient. Paired with UFS 3.0 flash memory, and adopting the new Write Turbo technology, Mi 10 series can achieve a maximum sequential write speed of up to 730MB per second. The series also uses the latest Wi-Fi 6 technology, with speeds up to 9.6Gbps, and it is also supporting 8×8 MU-MIMO technology.
In terms of heat dissipation, Mi 10 series offers the most sophisticated cooling system to date: a 3000mm² super large vapor chamber, graphene, and 6-layer graphite structure. It also includes copper foil heat sinks and thermal gel to improve the overall cooling capability of Mi 10, and ensures the device stays cool for extreme performance and 5G high-speed download.
Aside from camera, Mi 10 series features an audio system is equipped with symmetrical dual 1216 linear speakers with large 1.2cc sound cavity, which makes the output volume 100% higher than its predecessor. Mi 10 series offers AI audio tuning to adapt to different usage and playback scenarios for better sound quality.
Other notable features on the Mi 10 series include in-screen fingerprint sensor for quick unlock, IR blaster for easy home appliances remote control, multifunctional NFC for swift payment, and a linear haptic motor for realistic touch response.
The Xiaomi Mi 10 Pro comes with a 6.67” AMOLED FullHD+ screen with curved edges. The panel supports 90Hz refresh rate and 180 Hz touch sampling rate. The company says the phone's display can reach up to 1200nit peak brightness, it can have 4096 levels of brightness adjustment and DC dimming.
The Mi 10 Pro is using a 1/1.33-inch 108MP sensor which has an 8P lens -- one more than even the Mi Note 10 Pro -- and is flanked by three other cameras - an 8 megapixel f/2.0 telephoto lens with 10x hybrid zoom, a 12MP f/2.0 2x telephoto for portrait shots and a 20MP ultra-wide with f/2.2 lens and 117-degree FOV.
The Xiaomi Mi 10 Pro’s 108MP camera comes with OIS and EIS along with AI enhancements for stills and video recording, the later coming in resolutions all the way to 8K.
Mi 10 Pro achieved a score of 124 for camera and 76 for audio on DXOMARK, ranking the flagship smartphone first in both the camera and audio categories.
The Mi 10 Pro comes three memory configurations 8GB RAM /256GB storage, 12GB/256 GB, and 12GB/512GB. They all use the latest available tech - LPDDR5 RAM and UFS 3.0 storage.
The device is powered by a 4,500 mAh battery that can be charged at up to 50W through a cable, 30W wirelessly. It can also output up to 10W for reverse charging your other gadgets.
The prices of the Xiaomi Mi 10 Pro are CNY4,999 ($715/€657), CNY5,499 ($787/€723), CNY5,999 ($860/€790), and the phone is scheduled to arrive on February 18 for pre-order in two colors - Blue and White.
The Mi 10 retains the 6.67” AMOLED screen as well as the 108MP main shooter on the back. However it loses both telephoto cameras bringing a 2MP f/2.4 depth sensor and a 2MP macro shooter instead. The ultrawide unit is also downgraded to 13MP resolution (f/2.4 lens and 123-degree FOV ).
The Xiaomi Mi 10 also comes with the speedy LPDDR5 RAM and UFS 3.0 storage and will keep shooting videos in 8K, like its big brother.
It is powered by a 4,780 mAh battery, but only offers 30W wired charging. However, it retains the 30W wireless charging meaning that it can charge just as quickly both ways. The 10W reverse charging is available as well.
The Mi 10 will start selling in Peach, Green, and Black. Prices are CNY3,999 ($572/€526) for the 8GB/128GB version, CNY4,299 ($615/€565) for an 8GB/256GB unit, and CNY4,699 ($673/€618) for the top 12GB/256GB variant.
Mi AIoT Router AX3600: The first router to support Wi-Fi 6 and Qualcomm platform
Aside from the Mi 10 series, Xiaomi also introduced its first router that supports Wi-Fi 6 technology – the Mi AIoT Router AX3600. Packed with Qualcomm’s quad-core processor, six-channel quality signal amplifiers, and an independent AIoT smart antenna, the Mi AIoT Router AX3600 provides connection speeds of up to 3000 Mbps. It also supports network connection in one simple click for Xiaomi smart products. Priced at RMB 599, Mi AIoT Router AX3600 is available for purchase at Xiaomi authorized channels, starting February 13.
Mi 65W Fast Charger with GaN Tech
Adopting the GaN semiconducting material, Mi 65W Fast Charger with GaN Tech features a highly portable size that is 48% smaller than regular Mi Laptop adapter. This material is also extremely effective in thermal conductivity and resistant to high temperature, acid, and alkali, allowing the Mi 65W Fast Charger with GaN Tech to eliminate abnormal charging situations such as overcharging, over discharging, overheating, and short-circuiting. Mi 65W Fast Charger with GaN Tech provides up to 50W of charging power for Mi 10 Pro, which will charge the battery from 0 to 100% in 45 minutes. It also supports Mi Fast Charging, PD 3.0 fast charging protocol, and fast charging for all iPhone products. Starting from RMB 149, Mi 65W Fast Charger with GaN Tech will be available for purchase on Xiaomi official channels starting February 18.
Mi Bluetooth Speaker with Wireless Charging
Xiaomi also introduced a new genre that combines wireless charging for smartphones and Bluetooth speakers-Mi Bluetooth Speaker with Wireless Charging. The device incorporates a built-in wireless charging function and a 20° elevation design on its front, allowing users to charge their smartphones while consuming media with ease. Aside from charging Mi 10, Mi 10 Pro, and Mi 9 Pro with a maximum 30W wireless charging, Mi Bluetooth Speaker is also capable of charging Qi compatible devices, such as Samsung S10 and iPhone 11. Mi Fast Link Technology is also enabled to ensure smooth connection with NFC and MIUI smartphones. Moreover, when the device is charging Mi 10 or Mi 10 Pro, the smartphone will automatically switch on XiaoAi AI ambient display after the screen is locked, turning the smartphone and the speaker into a XiaoAi AI assistant with touch screens.
Priced at RMB 249, Mi Bluetooth Speaker with Wireless Charging will be available for purchase from mi.com and Mi Home beginning February 18.