Roku today released new ways for consumers to find and discover streaming entertainment, through the 'Roku Feed' and th enew Roku 2 and 3 streaming players. The'Roku Feed' is a new feature that allows consumers to follow entertainment and get automatic updates on pricing and availability. Roku is launching the feature with a focus on 'Movies Coming Soon' taking the guessing out of when a box office hit is available for streaming, which services offer the movie or how much it costs.

With Roku Search consumers can search for movies, TV shows, actors and directors and receive all available results listed by price from top streaming channels, up to 17 today.

Additionally Roku is adding the ability to search within the Roku Channel Store by streaming channel name, making it easy to find favorites like CBS News, HBO GO and Sling TV.

The Roku Feed lets consumers know when favorite entertainment becomes available to stream - and at what price.

Consumers simply "Follow" popular in-theater movies they are interested in and Roku will deliver automatic updates in the future as relevant streaming information about the movie becomes available.

The company also introduced a new Roku 3 streaming player with voice search and a new faster Roku 2 streaming player.

The new Roku 3 player now includes a voice search capability adding a fast way for people to search for what they want to watch. Like its predecessor, the Roku 3 is the company's top-of-the-line streaming player. The included enhanced remote control features a button to activate voice search, a headphone jack to enable private listening and motion control to play casual games.

The new Roku 3 is available beginning today from Roku.com and retailers nationwide for a MSRP of $99.99.

The new Roku 2 has been upgraded to match the speed and the performance of the new Roku 3. The new Roku 2 is available at MSRP of $69.99. It is available beginning today from Roku.com and retailers.

In addition to using the included remote control, Roku offers a free mobile app to enable consumers to control their streaming player with their mobile device. An updated version of the Roku Mobile App for Android devices is available today and for iOS devices is expected available this week. The update includes support for the new search and discovery features.

Roku today began rolling out the software update that delivers the new features to all current-generation Roku players and Roku TV models. The roll out is expected to be completed by the end of April.