German airline group Lufthansa is pushing ahead with a plan to get more people to book via its website, signing a deal with Google Flights for users in the United States.
Today Lufthansa and Google Flights will launch the function 'Book on Google' for users in the U.S. This allows Lufthansa's customers to make a LH.com booking directly within Google Flights on desktop and mobile.
"The partnership with Google will facilitate online bookings particularly on mobile devices," says CCO of Lufthansa Jens Bischof. "With 'Book on Google' users have a seamless booking experience on Google Flights. With 'Book on Google' we will strengthen ticket sales in this channel."