Hisense's presented at its booth at IFA 2019 its TV products, including the Hisense 8K ULED XD TV and Sonic Laser TV Shine models.

Hisense 8K smart TV has two screens. One is the 85-inch screen for display, equipped with an 8K Super Resolution Upscaler. The auxiliary screen at the bottom mainly serves as an interactive function, which can respond to users' voice commands at any time and provide real-time information such as movie details. As the home intelligence center, the interactive function auxiliary screen can also control other home appliances and equipment.

On July 8, Hisense launched the world's first ULED XD TV in China. Compared with the 65-inch screen previously released, Hisense launched the new ULED XD TV whose screen was increased to 75 inches and supports 8K content. Hisense ULED XD TV introduced a second monochrome panel to more precisely control light output. The monochrome LCD layer under the color LCD layer blocks light from pixels that are supposed to be dark before they hit the color layer that produces the full picture. In order to achieve a better display effect, Hisense adopted its control algorithm and used 5 chips to achieve efficient control. The static contrast ratio has increased to over 1:100,000.

Hisense also presented its full range of TriChroma Laser TVs, including Hisense 75-inch and 100-inch TriChroma Laser TV. All its colors are generated by lasers without any supplement of color wheel, which can easily reach the highest BT.2020 standard in the industry. At the same time, the 75-inch TV is the first laser TV which screen down to 75 inches.

Hisense sonic screen laser TV brings sound (40-18kHz) directly from the screen and with the diaphragm of the Distributed-Mode Loudspeaker vibrating in a complex pattern over its entire surface. It promises consistent output levels and undistorted time response in all directions. The advantage of the Hisense sonic screen laser TV is the sense of synchronization combined with sound and image. The sound effects also perform better than common TV built-in speakers. The Hisense sonic screen laser TV is planned to be mass produced later this year.

Hisense focuses on the socializing experiences with the integration of TV, AI, IOT and social scenarios. Hisense presented its social TV at IFA 2019, and introduced its interactive features including six-party video chat, AIOT, future life scenarios, AI visual recognition, AR, 3D Avatar and cinema sharing. Meanwhile, as the center of intelligent home system, Hisense social TV can also realize dynamic interactive control with smart air conditioner, smart refrigerator, curtain and so on.