5G smartphone sales in the U.S. accounted for less than 1% of devices in 2019, but saw strong growth from the first half of the year to the second driven by the introduction of new products, according to NPD Group’s Mobile Phone Tracking service.
In the seconf half of 2019, Samsung, LG, and OnePlus released 5g smartphones. In addition, 5G coverage in the US was increased. In fact, from 1H 2019 to 2H 2019 the number of 5G devices was up by nearly 9x.
“Smartphone pricing and lack of clear use case for 5G were the main obstacles to purchase in 2019, but we expect this to change in 2020,” said Brad Akyuz, executive director, industry analyst, NPD Connected Intelligence. “As 5G becomes a standard feature in flagship models and more affordable 5G mid-tier device options debut, 5G adoption will grow and potentially begin to drive upgrade cycles.”
NPD says that 5G awareness in the second half of 2019 reached nearly 9 in 10 consumers (89%), up from 73% in the first half of the year. In addition to growing awareness, 65% of consumers in 2H 2019 reported interest in purchasing a 5G smartphone, with 15% saying they were “not at all interested.”