This July, Amazon will provide Prime members worldwide the chance to get deals during its longest Prime Day ever.

Amazon announced that Prime Day starts at midnight PT on Monday, July 15 and runs for 48 hours, offering members two full days with more than one million deals around the world. Prime Day will include limited-time offers along with entertainment and exclusive launches online and in-store. Also, members will find the biggest Prime Day deals ever on Alexa-enabled devices. And one of the best Prime Day deals starts today – save $120 on Toshiba HD 43-inch Fire TV Edition Smart TV, only $179.99, through June 30 or while supplies last. Prime members in the U.S., U.K., Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, India, Germany, France, China, Canada, Belgium, Austria, Australia and – new this year – United Arab Emirates, can shop the deals.Anyone can join Prime or start a 30-day free trial at Amazon.com/primeday to participate in Prime Day.

U.S. Prime Day exclusives include

• Toshiba HD 43-inch Fire TV Edition Smart TV, $179.99
• Up to 40% off the Key for Garage myQ Smart Garage Hub + Amazon Cloud Cam (Key Edition) Kit at $99.98
• New JoJo Siwa products, customized Levi’s Iconic 501 for him and Levi’s 721 High Rise for her by Pro Football Player, Sterling Shepard and model, Chanel Iman Shepard,
• Special-edition electric bike from Schwinn
• Limited-edition natural canvas tote from FEED, and with every purchase FEED will donate ten meals in the U.S. in support of No Kid Hungry's free school breakfast program
• Moon and Back by Hanna Andersson - Amazon Fashion partnered with Hanna Andersson to create soft, organic cotton for babies and toddlers
• Jabra Elite85h wireless headphones, with SmartSound audio technology, Alexa built-in and up to 36 hours of playing time
• iOttie Easy One Touch Connect smartphone car mount, featuring Alexa built-in and iOttie’s patented Easy One Touch mechanism

Prime Day started in 2015 as a quirky 20th birthday party Amazon threw for its most loyal customers. It's quickly turned into a wildly successful sales day for Amazon, showing both the company's huge influence and 100 million-strong Prime customer base.

The company has since used Prime Day as a way of convincing shoppers to renew their annual $119 memberships and enticing new customers to join the program.