AMD and its partners have leveraged the furor surrounding the Nvidia GeForce GTX 970’s memory allocation performance, dropping prices on the high-end Radeon R9 290X. AMD hardware partners had cut the cost of the R9 290X and other graphics cards to as low as $299 around the time of the Nvidia card’s launch. But later the prices for the flagship Radeon returned to the $330 range.

Now that the Nvidia hardware’s memory design and performances are thrust into the spotlight, AMD’s seizing the opportunity with price cuts and a social media campaign o Twitter.

Meanwhile, prices for the AMD R9 290X on Newegg have dropped as low as $280 after rebates on some models, with many others selling for $310 or $320 after rebates. Prices for the Radeon R9 290 are as low as $250 after rebates.

AMD’s touting the cards’ 4GB of memory with a wide 512-bit bus.

The GTX 970 has a 256-bit bus and as Nvidia has said, it splits its 4GB of memory between a 3.5GB pool and a far slower 512MB partition. Hoever, its memory is clocked at 7.0Gbps compared to the 5.0Gbps of the Radeon cards.

Nvidia’s working on a driver to minimize potential issues.