Today at SMX Advanced, Bing’s Senior Vice President, Yusuf Mehdi announced bing.com/social - the first search experience integrating the full Facebook firehose with non-pages content. The bing.com/social will be live later today. It offers status updates and shared links from Facebook fan pages, searches through Facebook fan page updates and surfaces matching results. It also searches through Tweets.

For non-fan pages, Bing only surface popular shared links from Facebook users in the aggregate form, and only from users who have set their status updates to be shared with "everyone." No names or photos, or even the text in the update associated with the link are published – just the link in aggregate, Microsoft said.

Bing is also introducing a re-designed homepage that shows improved trending topics derived from both Twitter and Facebook data. For each trending topic, Bing also shows information about why it’s trending, a snippet of results from Bings's social corpus, followed by query refiners on the bottom.