Facebook is creating an app for television set-top boxes, including Apple's Apple TV, the Wall Street Journal reported, citing people familiar with the matter.

The online social network is also in discussions with media companies to license long-form, TV-quality programming, the Journal added.
Facebook declined to comment.

An app for set-top boxes would bring Facebook closer to live video and video advertisements.

In April, Facebook expanded its live video product, Facebook Live - a potential threat to broadcast television, giving it prominent placement on its app and rolling out features to make it easier for users to search and comment in real time.