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Facebook To Step Into Healthcare: report

Facebook To Step Into Healthcare: report

Enterprise & IT Oct 3,2014 0

Facebook, which already holds massive data about its users, will soon follow the trend and monitor your health, according to a report. On the heels of Apple and Google, Facebook is plotting its first steps into the field of healthcare, three people familiar with the matter told Reuters.

The company is exploring creating online "support communities" that would connect Facebook users suffering from various ailments. A small team is also considering new "preventative care" applications that would help people improve their lifestyles, acording to the report.

In recent months, the sources added, the social networking giant has been holding meetings with medical industry experts and entrepreneurs, and is setting up a research and development unit to test new health apps.

Healthcare might work as a tool to increase engagement with Facebook.

However, privacy, an area where the company has faced considerable criticism over the years, will likely prove a challenge.

People would need anonymity and an assurance that their data and comments wouldn't be shared with their online contacts, advertisers, or pharmaceutical companies.

Facebook did not provide any comment.

Tags: facebook
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