In a bid to create its own ecosystem around the modular G5 smartphone, LG has opened a dedicated site for LG Friends that will later be updated to a full marketplace where developers can buy and sell their own accessories. Currently, LG Friends Online Portal is open for business in the United States, United Kingdom, United Arab Emirates and South Korea, but it will gradually expand to other countries.

Visitors can directly purchase Cam Plus, Hi-Fi Plus with B&O Play, 360VR, 360CAM, Rolling Bot and LG Tone Platinum HBS-1100.

Once fully operational, certified third party developers will be able to set up shop directly in the LG Friends Online Portal to promote their ideas and products. This portal will also offer a community page where anyone interested in LG G5 and the future of modular smartphones can contribute to the discussion. Visitors will also be able to use the portal to find out where to buy LG Friend products and to receive information on special offers and sweepstakes in their respective locations.

As part of its effort to expand the G5 ecosystem, LG invited over 200 developers to a conference in San Francisco on April 15. At the event, developers were given the opportunity to experience LG G5 and Friends up close and personal and hear presentations from LG executive vice president Min Kyung-oh and vice president Dr. Woo Ram-chan as well as representatives from Google and Parrot.