Starting from Tuesday, Google TV users in Europe will be able to download and stream movies and music on their TVs from the Google Play Store. Google TV, accessed via a set-top box or integrated into the latest HDTVs from Samsung, Sony and LG, is designed to combine internet and Android plus the Google Play app store. Viewers can surf the web, find programming based on themes, genres and likes, and download and install apps. However, due to international licensing and rights laws, downloading and streaming video and music content have previously been unavailable to users outside the US.

From November 13 that is set to change with the UK, France and Germany becoming the first outside America to be able to access everything. However, users will not be able to download the content to other Android devices such as tablets or smartphones, though it is hoped this limitation will also soon be addressed.

Google is also expected to roll out Google Play's music and movie features in Australia and Canada before the end of the year.