Swedish browser developer Opera Limited announced today Opera Ads, a products designed for digital marketers.

The new platform gives advertisers the opportunity to reach and engage with more than 320 million Opera users worldwide with a content-based ad experience within Opera’s global inventory and across its portfolio of products.

"We make sure your ads will be served with a premium placement in connection with an engaging content experience," says Per Wetterdal, VP Global Business Development, Opera

Based on user intent and contextual relevance, Opera Ads offers an intelligent advertising solution to digital agencies, publishers and brands to connect and engage with the Opera audiences at a global scale and with geo-targeting capabilities. The platform offers transparency, controllable ad placements, reach and budget management based on the support of fixed and dynamic pricing models. Opera Ads is available in both traditional and programmatic buying models.