![Philips' 100-inch Ambilight FlatTV Premiere](https://cdrinfo.com/d7/system/files/styles/siteberty_image_770x484/private/default_images/rose-blue-flower-rose-blooms-67636.jpeg?itok=rLv6w570)
Philips' 100-inch Ambilight FlatTV Premiere
Philips is raising the curtain on the high definition era at the first annual IFA by showcasing the world premiere of a 100-inch Ambilight HD FlatTV along with 300 other HD-ready FlatTV sets.
![](/images/uploaded/Philips_100inch_LCD_TV.jpg)
IFA visitors are able to see Philips? latest FlatTV innovation - a prototype 100-inch (245cm) LCD TV with Ambilight Full Surround ? the new, four-sided version of Philips? totally unique ambient lighting technology. Ambilight brings a completely new, transformational dimension to watching TV through a unique technique which matches the colour and brightness in the images being displayed on the television?s screen.
In the meantime, Panasonic is apparently getting tired of dragging its world's-largest 103-inch plasma set around to all the trade shows and is making good on its threats to offer the full 1080p monsters for sale. Today they named a price: $80,000. Availability is still set for early 2007.
![](/images/uploaded/Philips_100inch_LCD_TV.jpg)
IFA visitors are able to see Philips? latest FlatTV innovation - a prototype 100-inch (245cm) LCD TV with Ambilight Full Surround ? the new, four-sided version of Philips? totally unique ambient lighting technology. Ambilight brings a completely new, transformational dimension to watching TV through a unique technique which matches the colour and brightness in the images being displayed on the television?s screen.
In the meantime, Panasonic is apparently getting tired of dragging its world's-largest 103-inch plasma set around to all the trade shows and is making good on its threats to offer the full 1080p monsters for sale. Today they named a price: $80,000. Availability is still set for early 2007.